Freelancer profile translated to English.
Back to original languageAbout Mathilde
10 years of experience: copywriter, specializing in the fields of Fashion, Luxury, and Beauty.
My clients: Hermès, CHANEL, Le Bon Marché Rive Gauche, Les Galeries Lafayette, Diptyque...
I am available for one-off assignments or long-term collaboration:
BRAND IDENTITY
- Brand platform creation
- Tone of voice definition
EDITORIAL STRATEGY
- Development of concepts and narrative angles
- Definition of a multi-channel editorial calendar (website, newsletters, social media...)
CONCEPT / WRITING
- Creation and writing of press releases and kits
- Writing of web articles (interviews, profiles, trends...)
- Writing of SEO-optimized web content
- Creation and writing of newsletters (proficiency in layout tools like Mailchimp)
- Writing of social media posts, community management
EDITING
- Rewriting and editing of texts in compliance with the editorial line
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Galeries Lafayette
On Malt
CopywriterMarch 2023 - June 2023 (3 months)Paris, France- Creation and writing of Galeries Lafayette newsletters- Writing editorials for the animation of galerieslafayette.com e-commerce pages - The Brand tellerFashion WriterJuly 2022 - September 2022 (2 months)Paris, FranceWriting of category page texts for the Absolut Cashmere website.
- FreelanceWeb CopywriterLUXURY GOODSAugust 2021 - August 2021 (1 month)Paris, FranceCreation and WritingClients: Hermès, Le Bon Marché Rive Gauche, Hast, Junot, Les Galeries Lafayette, Yves Rocher...
Reviews
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Education
- Master Communication /EditionUniversité de Cergy Pontoise2012
- Master French LiteratureSorbonne Paris IV2010
Certifications
- Digital MarketingLive Mentor2021