Freelancer profile translated to English.
Back to original languageAbout Mathilde
- 4 years of experience in creating editorial and social media content for the fashion and lifestyle sector.
- What drives me: telling the heritage and products of fashion and/or beauty brands by combining strategy and creativity.
My skills:
- Editorial communication
- Editorial content writing
- Social media management
- Social media content creation
- Community management
- Influence
- Advertising campaign management
- Press relations management
- KPI analysis
My strengths:
- Autonomy
- Rigor
- Proactiveness
- Priority management
- Organizational skills
- Team spirit and collaboration
- Interpersonal skills
- Fashion and luxury culture
Languages and tools:
- English C1 - 945/990 in TOEIC
- Social media: Instagram, TikTok, Facebook, Meta Business Suite, Youtube, Dailymotion, Pinterest.
- Content creation: Capcut, Canva
- E-commerce: Shopify, Wordpress Newsletters: Sarbacane, Mailchimp, Brevo.
- SEO: Google Search Console, Ubersuggest.
- Adobe Suite: Photoshop, Illustrator, InDesign.
- Office Suite.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Stylé.es | Le podcast modePodcast & Social Media Content CreationSeptember 2023 - Today (2 years and 11 months)
- Social media content creation with a focus on the fashion and luxury sector.
- 8400 subscribers across all platforms: TikTok, Instagram, Youtube, Dailymotion...
- "5 TikTok accounts to follow to discover the behind-the-scenes of fashion houses" in Public.fr.
- TikTok KPIs for the last 30 days: 432k views, 53k likes, 1k comments.
- Creation of a fashion podcast (Stylé.es): +603% listeners, 999%+ streams, +469% subscribers, top 5 out of 791 fans, top 1 out of 155 fans in 2024.
- Agence Socrate MédiasWeb WriterSeptember 2023 - Today (2 years and 11 months)
- Write articles for various media (Voici.fr, Allociné).
- Monitor and publish articles on the CMS.
- Doog | EntrepreneuriatSEO Web Writer and Community ManagerJanuary 2022 - January 2025 (3 years)SOCIAL MEDIA
- Define and manage the Social Media strategy to develop online notoriety.
- Establish the editorial calendar and publish content on social media.
- Social media content creation: select visuals, write captions, create stories, shoot, edit, and publish reels and short videos, organize and conduct brand interviews, showcase behind-the-scenes.
- Community management: respond to comments and private messages.
- Create ads on Meta Business.
- Performance analysis.
- Strategic monitoring of social media trends.
SEO WEB WRITING- Write on-site content with SEO optimization: homepage, product sheets, product categories, brands, blog articles.
- Manage and track SEO performance on strategic keywords.
- Create newsletters: design templates, write editorial content.
- Press relations: write press releases and define the mailing list.
The website: www.doog-shop.fr
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Education
- Fashion MarketingLondon College of Fashion2025
- Master in Fashion Press, JournalismESJ Paris - School of Journalism2020Master presse de mode, Journalisme
Certifications
- INSIDE LVMHLVMH2023