Freelancer profile translated to English.

Description

🤝Communication & E-Reputation Consultant

Specializing in **communication strategy, monitoring, e-reputation, and crisis management**, I assist companies in analyzing their digital environment for a better understanding of trends, online conversations, competitors, consumers, and potential opportunities.

🛠️My skills:

*Configurationof social listening tools: query writing, source detection, data analysis.

**Strategic monitoring**: analysis of sectoral trends, campaigns, crises, and public opinion/consumer insight.
Online **Crisis Management**: real-time monitoring, alerting, impact reports, and response recommendations.
**Reporting & Data Analysis**: creation of clear reports (newsletters, monthly/quarterly reports, Ad-Hoc reports), audience and community analysis, benchmarking.
**Strategic Consulting**: recommendations on content formats and best practices in digital communication.

🚀How can I help you?

I intervene at every stage of the process: from defining the monitoring system to project management.

My goal? To provide a clear vision of the subject to guide your strategic decisions and help you manage your online reputation.

💻Tools mastered:

Social listening: Radarly, TalkWalker, Visibrain, Brandwatch, Sprinklr
Communication: Canva, InDesign, WordPress, Google Analytics
AI: ChatGPT, Gemini, Perplexity, Deepseek, Google AI Studio

Shall we discuss your next project together? 📩😊

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Clarins
International Senior Social Media Analyst
FASHION AND COSMETICS
December 2025 - Today (6 months)
Paris, France
At the international headquarters of the Clarins Group, I analyze the performance of the Clarins brand's social networks (official account and 28 local markets).
I formulate strategic and editorial recommendations, support markets in their social media projects and strategies, and lead internal workshops on various topics (SoMe, influence, brand content, web marketing, AI).
Data Analysis Strategic Recommendations Project Management Social Media social listening
Meltwater
Senior Luxury Insight Analyst
SOFTWARE PUBLISHING
December 2024 - August 2025 (8 months)
Paris, France
Insight Analyst in the Luxury team, I support my clients in their online and SoMe strategy. I produce ad-hoc or recurring reports on various topics (fashion show reviews, collection notes, consumer trend analysis, crisis management...).

Clients: LVMH, CHANEL, Dior, Cartier, Van Cleef & Arpels, Radisson Hotels, Shiseido, Clarins.
Competitive Intelligence Social Media social listening Strategic Monitoring Crisis Communication
Ar Penn Studio
Monitoring, E-Reputation Consultant
September 2024 - Today (1 year and 9 months)
Paris, France
Specializing in communication strategy, monitoring, e-reputation, and crisis management, I assist companies in analyzing their digital environment for a better understanding of trends, online conversations, competitors, consumers, and potential opportunities.

References: Carbon Studio (Dior, Musc Intime), Hopscotch PR, Human to Human (Kering, Gucci, Balenciaga)
Competitive Intelligence Communication Strategy Crisis Communication Strategic Monitoring Benchmarking and Competitive Analysis