Freelancer profile translated to English.

Description

I introduce myself, my name is Mathilde.

Did you read the title with the Balavoine melody? If so, sorry, you might have it in your head for a while.

As my musical references don't indicate, I am 31 years old. I am originally from Marseille and have adopted Brittany, a delicious mix of olive oil and salted butter.

After 7 rich years working for a large French ready-to-wear group, evolving from communication assistant to head of department for one of the brands, I decided to leave everything to go backpacking for 1 year.

In October 2024, I returned to France, my head and heart full of extraordinary memories.

And now?

I can affirm without a shadow of a doubt that I had already found my path before leaving.

Communication in all its forms is what drives me: understanding a brand's challenges, developing a relevant strategy, thinking of innovative content, coordinating a team around a vision...

And above all, what for me is the very essence of effective communication: creating emotion.

Do you have a need for communication, editorial, social media, or event management? I am the Swiss Army knife you need! Small, practical, and adapted to all situations.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Saint-Malo (up to 50km)

@DRESSINGLEELOO
TALENT MANAGER
March 2025 - Today (1 year and 3 months)
Management of all partnerships between the content creator and brands (fashion, decor, beauty, tech)
Cache Cache - Groupe Beaumanoir
Communication Manager
FASHION AND COSMETICS
January 2021 - January 2023 (2 years)
St-Malo, France
Team management (2 people)
Management of the communication department's annual budget

Content Creation / Art Direction
Planning and creative brief for shoots, responsible for all content produced for digital, social media, and print
Creation of written content: taglines, storytelling

Brand Identity / Communication Strategy
Brand platform redesign with an agency (tone of voice, 360 branding campaign)
Briefing and support for communication & media agencies
Participation in the redesign of email triggers and the website migration to a new platform (UX)

CSR
Clarification of the brand's CSR strategy: product labeling, in-store & digital communication
Development of a solidarity partnership with the association Vacances & Familles

Internal Communication
Production of newsletters for the Cache Cache teams, organization of social events (approx. 130 employees)

Event Management & External Communication
Organization of press & influencer days with an agency twice a year
Press release writing
Cache Cache - Groupe Beaumanoir
Brand Content Manager
FASHION AND COSMETICS
January 2017 - January 2021 (4 years)
St-Malo, France
Takes over the missions described above without the managerial and strategic dimension
Guarantor of all content produced for Cache Cache

Content strategy | Shoot management | 360 Communication