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Mathilde LacauxML

Mathilde Lacaux

Com' 360 | Content | Editorial | Social media

€340/day
Saint-Malo, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

I introduce myself, my name is Mathilde.


Did you read the title with the Balavoine melody? If so, sorry, you might have it in your head for a while.
As my musical references don't indicate, I am 31 years old. I am originally from Marseille and have adopted Brittany, a delicious mix of olive oil and salted butter.

After 7 rich years working for a large French ready-to-wear group, evolving from communication assistant to head of department for one of the brands, I decided to leave everything to go backpacking for 1 year.
In October 2024, I returned to France, my head and heart full of extraordinary memories.

And now?
I can affirm without a shadow of a doubt that I had already found my path before leaving.
Communication in all its forms is what drives me: understanding a brand's challenges, developing a relevant strategy, thinking of innovative content, coordinating a team around a vision...
And above all, what for me is the very essence of effective communication: creating emotion.

Do you have a need for communication, editorial, social media, or event management? I am the Swiss Army knife you need! Small, practical, and adapted to all situations.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Saint-Malo (up to 50km)

Experience

  • @DRESSINGLEELOO
    TALENT MANAGER
    March 2025 - Today (1 year and 3 months)
    Management of all partnerships between the content creator and brands (fashion, decor, beauty, tech)
  • Cache Cache - Groupe Beaumanoir
    Communication Manager
    FASHION AND COSMETICS
    January 2021 - January 2023 (2 years)
    St-Malo, France
    Team management (2 people)
    Management of the communication department's annual budget

    Content Creation / Art Direction
    Planning and creative brief for shoots, responsible for all content produced for digital, social media, and print
    Creation of written content: taglines, storytelling

    Brand Identity / Communication Strategy
    Brand platform redesign with an agency (tone of voice, 360 branding campaign)
    Briefing and support for communication & media agencies
    Participation in the redesign of email triggers and the website migration to a new platform (UX)

    CSR
    Clarification of the brand's CSR strategy: product labeling, in-store & digital communication
    Development of a solidarity partnership with the association Vacances & Familles

    Internal Communication
    Production of newsletters for the Cache Cache teams, organization of social events (approx. 130 employees)

    Event Management & External Communication
    Organization of press & influencer days with an agency twice a year
    Press release writing
  • Cache Cache - Groupe Beaumanoir
    Brand Content Manager
    FASHION AND COSMETICS
    January 2017 - January 2021 (4 years)
    St-Malo, France
    Takes over the missions described above without the managerial and strategic dimension
    Guarantor of all content produced for Cache Cache

    Content strategy | Shoot management | 360 Communication

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Education

  • TRAINING
    2025
    FORMATION
  • BOOTCAMP GROWTH MARKETING & AI
    Mantra
    2015
    BOOTCAMP GROWTH MARKETING & IA

Skill set

Categories