Freelancer profile translated to English.
Back to original languageAbout Mathilde
Digital marketing, content creation & brand strategy specialist, I've been freelancing since 2021, with a dual focus:
- On one hand, I support brands (entrepreneurs, creators, wellness structures...) with their digital strategy, brand image, and visibility;
- On the other hand, I am a practitioner in naturopathy, reflexology, and massage, which allows me to create authentic, educational, and aligned content for the wellness, health, or personal development sector.
What I offer:
- Creation and structuring of brand universes
- Multi-platform content strategy (Instagram, website, newsletters, funnels...)
- Conversion-oriented copywriting and storytelling
- Website creation or redesign (WordPress / Shopify)
- Creative & editorial project coordination
Specific expertise in natural health, well-being, lifestyle, personal development, QVT (Quality of Life at Work) topics, and content with human and societal impact.
👥 My background (Petit Bambou, F Collective, MesOpinions, Corine de Farme) has allowed me to develop a real culture of impactful communication, quality content, and customer relations.
I work with wellness entrepreneurs, committed brands, and companies seeking clear positioning in the digital space.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- MATHILDE KAPLONMarketing Project Manager & Wellness Content SpecialistApril 2021 - Today (5 years and 2 months)Freelance in digital marketing & content strategy, I currently work with Panda Tea, the glassworks Dubrulle, as well as other independent and short-term projects.I am looking for stimulating projects around branding, editorial strategy, and content creation, particularly in the wellness, health, or committed entrepreneurship sectors.
- PETIT BAMBOUB2B Officer - Sales and ContentSeptember 2022 - May 2025 (2 years and 8 months)- Development of the B2B department- Creation of wellness content adapted to the professional world to engage employees- Improvement of the customer journey- Client follow-up and support throughout the deployment- Implementation of KPIs & Lessons Learned
- F COLLECTIVEProduct ManagerEDUCATION AND E-LEARNINGMarch 2022 - September 2022 (6 months)Marcq-en-Barœul, France- Web writing- Copywriting- Social media- Web Project Manager- Development of loyalty and referral programs- Product & platform development
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Education
- Master, Direct and Digital MarketingIAE Lille2019Master, Marketing direct et digital
- Bachelor's degree in Law, Economics, Management, Communication trackISTC2017Licence droit, économie, gestion parcours communication