Mathilde Houdot

I intervene at two critical moments in a brand's life.

1. At launch.

When everything is yet to be defined.

I build a clear framework: positioning, narrative, key messages, brand platform.

Without this, each team and each agency interprets, and the brand goes in multiple directions from the start.

2. In growth.

When investments continue but the effects no longer add up.

New teams, new markets, new business units: initiatives multiply and start to contradict each other.

The brand drifts without anyone having decided it.

I make these contradictions visible and actionable, to realign what truly impacts performance.

Experience

17 years maintaining the consistency of global brands (Disney, Marvel, Star Wars), exposed to millions of people and operated simultaneously by dozens of teams to align.

I prefer short interventions to provide a clear and actionable diagnosis.

This allows for quick value creation without committing heavy budgets.

Typical case

A growing media agency was winning successive tenders.

On the surface: solid growth.

In reality: an accumulation of offers without consistency.

The sales team no longer knew what to push between small opportunistic budgets and more structuring national contracts.

Result: an unreadable offer, difficulty positioning against competitors, and sales efforts that no longer produced a cumulative effect.

The problem was not to sell more.

But to realign the offer to restore a clear and defensible positioning.