Freelancer profile translated to English.

Description

Press Officer - Press Relations✍️📺

Passionate about media and impactful stories, I have been supporting diverse projects for several years to give them targeted and authentic visibility.

Since 2020, I have chosen independence to offer responsive and tailor-made support. I collaborate withinnovative and/or family-owned companies, local authorities, start-ups, artists, festivals, brands, and authorsin various fields: eco, culture, health, food, tech, tourism, beauty, etc.

**My approach**: no mass PR, no automatic distribution. Each project involves refined storytelling and personalized outreach to the right journalists or opinion leaders. What matters is creating sincere and effective connections.

Some references:

Nantua Fest, Cover Green, Greenkub, Kerestate, Artemuze, William Saurin, Codex Labs, ADEME Bourgogne-Franche-Comté, Livi, Cap's Me, Toison d'Or (Unibail-Rodamco Group), Elior Group, Gamm Vert, Médecine de la Beauté, Taokan, Gabriel Boudier, Mulot et Petitjean, Speed sciences, Dijon Céréales, ISTA, Skima Drawing (artist), Leo Attali (comedian), Clara Sondey (author), French Kits, Iago Petfood, Ville de Saint-Omer (Saint-Omer Jaaz Festival - Theater Reopening...), Destination Saône-et-Loire, Destination Bourgogne, URPS BFC, Agronov, La Coupole, Les Moulins Familiaux, Muséoparc Alésia, Belenium, Best Oil, CD&B, Bastide de Blacailloux, AFSEP (French Association for Multiple Sclerosis), La P'tite Boulangerie, Poissons coquillages et crustacés etc…

Industry field of expertise

Languages

French
Native or bilingual
Italian
Conversational
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Mathilde Hadas
Press Officer
PRESS AND MEDIA
November 2020 - Today (5 years and 9 months)
Lyon, France
Supporting brands, companies, institutions, artists, and events in defining and implementing their press relations strategy.

- Development of press strategies
- Writing press releases, kits, and invitations
- Monitoring and identification of editorial angles and media opportunities
- Management of relationships with journalists and influencers
- Organization of interviews, reports, and press conferences
- Support for launches, events, and communication campaigns
- Monitoring of media coverage and reporting
- Communication and public speaking consulting

Sectors: culture, festivals, real estate, health, innovation, tourism, agri-food, sustainable development, local authorities, businesses...
press strategy press relations Press Kit Press Release Writing press conference
Agence Vingt-Quatre
Press Officer / Press Relations / Influence
PRESS AND MEDIA
September 2015 - November 2019 (4 years and 3 months)
Paris, France
- Writing press kits, press releases, op-eds, Q&As, and developing press lists.
- Implementing press strategies.
- Organizing press conferences, press trips, and journalist meetings.
- Influence: good knowledge of the influencer landscape across various sectors | organization of influencer trips | development of partnership strategies with lifestyle/fashion/travel/food influencers for various agency budgets.
- Managing media purchases for the agency's various clients > selection of media and negotiation in close collaboration with advertising agencies.
- Crisis communication.
Press Relations press press release Press Kit crisis communication influence strategy influencers writing press strategy press relations press officer press officer Press Media Monitoring Social Media
Espace Group
Digital Communication Officer
PRESS AND MEDIA
April 2015 - August 2015 (5 months)
Lyon, France
- Content writing and website monitoring for the group's various radio stations (Jazz Radio, Radio Espace, MFM Radio, Lyon Femmes)
- Community Management
- Support during interviews of various invited artists
- Assistance to presenters and journalists of the various radio stations
- Interviews for the online magazine Lyon Femmes
- Development strategy for the Lyon Femmes website
journalism Web Writing Community Management