Freelancer profile translated to English.
Back to original languageAbout Mathilde
My career path was built very early around a passion for design, which naturally led me to specialize in graphic design and then communication strategy. Driven by a desire to understand more finely the impact of images and visual narratives, I complemented this background with a course in semiology to analyze what the universes, symbols, and graphic devices I create actually convey. My approach thus combines aesthetic sense, strategic thinking, and attention to meaning, to create coherent, relevant visual identities and content that carry intention.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- [matildɡevɛ̃]Art DirectorJanuary 2026 - Today (7 months)I support clients in the creation of their visual identities. I am involved in the entire design process, from strategic thinking to art direction, to develop coherent, distinctive visual systems adapted to each positioning. My approach aims to clearly translate the essence of a brand through strong, clear, and meaningful identities.
- BBDO ParisArt DirectorOctober 2022 - Today (3 years and 10 months)Paris 17, FranceFreelance Art Director, I work on 360° campaigns for two major clients of BBDO.In 2023, I notably revamped the social media editorial platform for a major insurance player: video concept, character creation, and management of about twenty animated films, from storyboard to production monitoring.I also work on the craft and visual adaptations for a retail brand: key visuals, graphic identity for certain services, loyalty card design, and packaging.
- Fred & Farid PARISAssistant Art DirectorFebruary 2022 - July 2022 (5 months)6-month internship as an Assistant Art Director: creation of visuals for several competitions, involving adaptation to varied visual universes and different creative codes, as well as the redesign of the 5 key visuals for a cognac product range in collaboration with the creative team.
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Education
- Master of Language Sciences, specialization in Semiotics and Communication ExpertiseFaculty of Humanities and Social Sciences - Sorbonne (Paris Descartes University)2022
- Design and Communication StrategiesEcole Estienne2021