Freelancer profile translated to English.
Back to original languageAbout Mathilde
Creative, dynamic, and smiling, I have been an independent consultant in influence and UGC strategy for over 2 years.
With 5 years of experience at Filorga Cosmetics Laboratories as Head of Influence France, I am capable of managing your influence strategy in its entirety.
My areas of intervention:
- Development of a recommendation based on your brief and expectations (in synergy with your overall communication strategy)
- Casting of relevant influencers
- Implementation and management of the campaign (administrative, brief, campaign monitoring...)
- Organization of events (product launch, calendar event, brand communication...)
- Brand listing monitoring (allows for improved reach)
- Complete and detailed campaign & monthly reporting
Personally immersed in the influence sphere, I don't miss any news and have a very good knowledge of trends, tools, and their evolution.
I am here to provide you with personalized support, in person or remotely.
Looking forward to discussing and collaborating,
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- MG CONSULTINGInfluencer Strategy Consultant, and White-Label Content Creation (KOL, UGC)FASHION AND COSMETICSSeptember 2022 - Today (3 years and 9 months)Paris, FranceFor 3 years, I have been assisting brands, particularly in the cosmetics and luxury sectors, in developing their communication and influence strategies on social media.A true all-rounder, I adapt to your needs:- Ongoing work, year-round, as I do with Filorga, RoC Skincare, and Nooānce- Occasional work, based on your requests, as is already the case with Lazartigue, Skin-Diligent, and Dolce & Gabbana BeautyI intervene in the following areas:- Development of an annual influence strategy (organic, paid)- Implementation of PAID influence campaigns- Event organization- Campaign management & performance monitoring- Creation of a UGC content creation strategy- Creation of visuals with KOLs in line with the brand and its needsI would be delighted to discuss with you to learn more about your needs and desires.
- FilorgaPress & Influence ManagerPHARMACEUTICALS INDUSTRYJuly 2018 - August 2022 (4 years and 2 months)Paris, FranceParticipation in the creation of the digital communication strategy in France:INFLUENCE• Definition of the annual strategy: content, profiles, budget, timeline• Implementation of communications and monitoring: seedings + paid• Management of events (physical and digital)• Management of product shipments, visuals, information, interviews• Expansion and maintenance of the influencer list (in line with brand image)• Monitoring• Creation and updating of reports: monitoring, analysis, and optimizationPRINT & WEB PRESS• Definition of the annual strategy in line with the media plan• Launch monitoring• Organization of physical and digital events• Management of product shipments, visuals, information, interviews• Maintenance and development of journalistic relationships• Monitoring• Creation and updating of reports: monitoring, analysis, and optimizationEVENT MANAGEMENT• Research of concept and venue• Event setup: management of various service providers• Upstream communication: invitations, speeches...• Administrative follow-up: budget, delivery, quantities...• Creation and updating of reports: monitoring, analysis, and optimizationOTHER• Complete budget management: French press, French influence, French media & CSR• Office management• Management of a team of 3 people• Research and management of partners: brand and media collaborationsNon-exhaustive list
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Education
- Master II: Digital Marketing & CommunicationIPAG Business School Paris2018