About Mathilde
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- Phosphoria (par L'Entreprise Médicale)Marketing & Communication ManagerMEDICALJanuary 2023 - December 2023 (11 months)Malakoff, FrancePhosphoria of L'Entreprise Médicale is a training organization in the health and medico-social sectors.My main missions were:• Define the Marketing and Communication plan and budget• Create the brand identity in collaboration with a communication agency• Define and manage the creation of various marketing materials (corporate, offers, etc.)• Define and execute communication campaigns (social media, emailing, videos, etc.)• Organize events (trade shows, internal events, etc.)• Support our responses to tenders on marketing and communication aspects, then manage these different aspects
- Groupe LGMMarketing & Communication ManagerAVIATION AND AEROSPACEJanuary 2018 - December 2022 (4 years and 11 months)Vélizy-Villacoublay, FranceLe Groupe LGM aims to provide its clients, major industrial groups, operators, and project owners, with a comprehensive solution for the development, production, and operation of their high-tech systems.Reporting to the Sales and Marketing Department, my role consists of creating and/or improving the packaging of our product and service offers and implementing all necessary actions for their promotion.My missions were:• Define and execute the packaging of offers determined during Strategic Committees, in collaboration with the group's technical departments• Develop various communication tools (catalogs, product brochures, flyers, etc.)• Define and manage communication campaigns (social media, etc.)• Manage video creation (scripts, filming, etc.)• Participate in new brand strategy (from positioning to new name and logo)• Manage website redesign from A to Z (from specification, design, SEO, to development)• Monitor and analyze performance on social media and websites• Manage the creation of a CMS• Translate from FR to ENG and proofread translations> Responsible for marketing and communication for agencies in France and abroad (Germany, England, Australia, Belgium, Canada, USA...)
- Panasonic BusinessOperational Marketing AssistantTECHJanuary 2017 - June 2017 (5 months)Gennevilliers, FrancePanasonic Computer Product Solutions offers a range of cutting-edge rugged Toughbook laptops and Toughpad tablets, operational in any environment.My missions were:• Digital Marketing: Develop the planning, creation, and publication of posts on social networks: Facebook, LinkedIn, Youtube, Google +• Content Marketing: Update the website (Drupal) and webzine (WordPress) in partnership with the communication agency• Marketing Automation (Eloqua): Manage emailings and automated campaigns, manage landing pages, etc.• Manage the Client/Prospect database in the Oracle CRM tool• Manage Press Relations in collaboration with the PR agency• Participate in event organization, including trade shows• Assist in the creation of marketing tools: range presentations, product sheets, catalogs, etc.• Translate from FR-ENG / ENG-FR: product sheets, catalogs, tenders, and any other marketing materials from England→ International environment: all missions coordinated with European teams (mainly UK and Germany)
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Education
- Master 2 in International Marketing & Product ManagementESCE International Business School2017ESCE : École membre de la Conférence des Grandes Écoles - Délivre un grade Master Master obtenu : International Marketing and Product Management (100% des cours dispensés en anglais) 1ère année : stage de 3 mois en tant qu'Assistante de vente chez American Retro - Paris (FRANCE) 2ème année : échange universitaire de 6 mois - Augsburg (ALLEMAGNE) 3ème année : stage de 6 mois en tant que Business Developer Assistant - Sydney (AUSTRALIE) 4ème année : échange universitaire de 5 mois - Pékin (CHINE) 5ème année : stage de 6 mois en tant qu'Assistante en Marketing Opérationnel chez Panasonic - Paris (FRANCE) → Cours principaux en Master : Strategy Brand Marketing, Digital Marketing, International Marketing Communication, CRM, Innovation & Intelligence → Mémoire de fin d'études : Comment dans un marché BtoB, le Marketing d’Influence peut-il développer des ventes et conduire à un ROI optimal: le cas de Panasonic