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Mathilde GerardMG

Mathilde Gerard

Marketing & Communication Manager / CMO

€550/day
Le Plessis-Robinson, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

Marketing and Communication Consultant / Marketing and Communication Manager
part-time (2-3 days/week)

I offer:
- Formulation and structuring of your offers
- Definition and implementation of your marketing and communication strategy
- Management of your LinkedIn communication

You can view all the missions I have already carried out in my previous jobs further down in Experiences.

Why work with me?
With 6 years of experience as a Marketing and Communication Manager, including 5 years in an international group and 1 year in a small structure, I can adapt to your challenges regardless of your size and sector of activity. I can work on a short or long-term basis within your structure and can oversee multiple projects with your teams.
Finally, being particularly responsive, I will reply to you within 24 hours.

I support:
- Solopreneurs and startups at the beginning who wish to structure themselves
- Companies looking for longer-term missions with management of their marketing and communication (with or without a team) for 2-3 days/week maximum.

__________

LinkedIn Trainer
(on quote or if individual registration > ask me for the dates of the next sessions)

I also offer LinkedIn training to:

> transform your employees into real lead hunters
> make your company and your employer brand shine

I can also help you create your own LinkedIn community within your company to showcase the dynamism and expertise of your employees on the network.

See you soon!
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Le Plessis-Robinson (up to 15km)

Experience

  • Phosphoria (par L'Entreprise Médicale)
    Marketing & Communication Manager
    MEDICAL
    January 2023 - December 2023 (11 months)
    Malakoff, France
    Phosphoria of L'Entreprise Médicale is a training organization in the health and medico-social sectors.

    My main missions were:

    • Define the Marketing and Communication plan and budget
    • Create the brand identity in collaboration with a communication agency
    • Define and manage the creation of various marketing materials (corporate, offers, etc.)
    • Define and execute communication campaigns (social media, emailing, videos, etc.)
    • Organize events (trade shows, internal events, etc.)
    • Support our responses to tenders on marketing and communication aspects, then manage these different aspects
  • Groupe LGM
    Marketing & Communication Manager
    AVIATION AND AEROSPACE
    January 2018 - December 2022 (4 years and 11 months)
    Vélizy-Villacoublay, France
    Le Groupe LGM aims to provide its clients, major industrial groups, operators, and project owners, with a comprehensive solution for the development, production, and operation of their high-tech systems.

    Reporting to the Sales and Marketing Department, my role consists of creating and/or improving the packaging of our product and service offers and implementing all necessary actions for their promotion.

    My missions were:

    • Define and execute the packaging of offers determined during Strategic Committees, in collaboration with the group's technical departments
    • Develop various communication tools (catalogs, product brochures, flyers, etc.)
    • Define and manage communication campaigns (social media, etc.)
    • Manage video creation (scripts, filming, etc.)
    • Participate in new brand strategy (from positioning to new name and logo)
    • Manage website redesign from A to Z (from specification, design, SEO, to development)
    • Monitor and analyze performance on social media and websites
    • Manage the creation of a CMS
    • Translate from FR to ENG and proofread translations

    > Responsible for marketing and communication for agencies in France and abroad (Germany, England, Australia, Belgium, Canada, USA...)
  • Panasonic Business
    Operational Marketing Assistant
    TECH
    January 2017 - June 2017 (5 months)
    Gennevilliers, France
    Panasonic Computer Product Solutions offers a range of cutting-edge rugged Toughbook laptops and Toughpad tablets, operational in any environment.

    My missions were:

    • Digital Marketing: Develop the planning, creation, and publication of posts on social networks: Facebook, LinkedIn, Youtube, Google +
    • Content Marketing: Update the website (Drupal) and webzine (WordPress) in partnership with the communication agency
    • Marketing Automation (Eloqua): Manage emailings and automated campaigns, manage landing pages, etc.
    • Manage the Client/Prospect database in the Oracle CRM tool
    • Manage Press Relations in collaboration with the PR agency
    • Participate in event organization, including trade shows
    • Assist in the creation of marketing tools: range presentations, product sheets, catalogs, etc.
    • Translate from FR-ENG / ENG-FR: product sheets, catalogs, tenders, and any other marketing materials from England

    → International environment: all missions coordinated with European teams (mainly UK and Germany)

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Education

  • Master 2 in International Marketing & Product Management
    ESCE International Business School
    2017
    ESCE : École membre de la Conférence des Grandes Écoles - Délivre un grade Master Master obtenu : International Marketing and Product Management (100% des cours dispensés en anglais) 1ère année : stage de 3 mois en tant qu'Assistante de vente chez American Retro - Paris (FRANCE) 2ème année : échange universitaire de 6 mois - Augsburg (ALLEMAGNE) 3ème année : stage de 6 mois en tant que Business Developer Assistant - Sydney (AUSTRALIE) 4ème année : échange universitaire de 5 mois - Pékin (CHINE) 5ème année : stage de 6 mois en tant qu'Assistante en Marketing Opérationnel chez Panasonic - Paris (FRANCE) → Cours principaux en Master : Strategy Brand Marketing, Digital Marketing, International Marketing Communication, CRM, Innovation & Intelligence → Mémoire de fin d'études : Comment dans un marché BtoB, le Marketing d’Influence peut-il développer des ventes et conduire à un ROI optimal: le cas de Panasonic

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