Freelancer profile translated to English.
Back to original languageAbout Mathilde
With over 10 years of experience in developing premium brands within the LVMH group, in France and Asia, I have evolved at the intersection of brand strategy, international marketing, and business performance.
I have managed 360° marketing plans, product launches, and development strategies in demanding markets, in close collaboration with sales teams and local partners. This integrated approach has allowed me to enhance brand desirability while generating a concrete impact on growth (sell-in, sell-out, distribution).
Today, as an independent marketing strategy consultant, I support companies with their positioning, brand development, and go-to-market challenges.
I intervene in particular on:
- Brand platform definition & positioning
- Marketing strategy and 360° activation plans
- Product launches (innovation & renovation)
- Distribution strategy and channel consistency
- Adaptation of strategies to international markets
My approach combines strategic vision, marketing rigor, and execution capability, with a clear objective: to build strong, coherent, and high-performing brands over the long term.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- MOËT & CHANDON CHAMPAGNESenior Brand ManagerLUXURY GOODSSeptember 2021 - April 2025 (3 years and 7 months)France
- Led the 360 brand strategy to grow desirability and drive business across On-Trade, Off-Trade, wholesalers, direct retail/e-retail & B2B2C.
- Designed, implemented and monitored Brand Plans in collaboration with cross-functional teams (Communication, Trade, Sales, Finance, Supply).
- Strengthened brand equity through high-impact touchpoints: media plans (1–2M€), Cannes Festival, Roland-Garros, VIC dinners, and premium retail activations (incl. Moët Pop-Up at Galeries Lafayette).
- Led the annual media strategy: segmentation, channel mix, budget allocation, creative adaptation and performance KPIs.
- Built data-driven media plans (paid social, digital video, influencers, OOH, retail media) to strengthen penetration and engagement.
- Conducted monthly brand & business health analysis (Nielsen, Kantar, internal data, competitive tracking).
- LVMH - MOËT HENNESSY DIAGEOCustomer Marketing ManagerWINE AND SPIRITSAugust 2020 - August 2021 (1 year)Hong Kong
- Built the strategic roadmap, structuring the new Customer Marketing department to drive loyalty & advocacy.
- Defined commercial joint business plans for Top 20 on-trade accounts.
- Rolled out 100+ consumer and trade activations, ensuring execution aligned with global brand direction.
- VEUVE CLICQUOT & RUINART CHAMPAGNEBrand ManagerLUXURY GOODSOctober 2017 - August 2020 (2 years and 10 months)Hong Kong
- Developed and executed local 360 marketing plans, adapting global guidelines to market reality.
- Oversaw brand activations, partnerships, retail visibility, P&L and A&P follow-up.
Ruinart highlights:- Managed Art Basel partnership (private lounge, retail visibility, PR, experiential events)
- Organized Ruinart Sommelier Challenge (HK + Macau)
Veuve Clicquot highlight:- Led the Hong Kong edition of the “Veuve Clicquot Businesswoman Awards”
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Education
- Master II International Marketing of LuxuryISTEC Business School2012Master II International Marketing of Luxury
- SemesterTongji University2011Semester