Freelancer profile translated to English.
Back to original languageAbout Mathilde
Instructional designer and creative writer | I transform your complex ideas into clear content🪄
Do you have expertise to share, but are afraid of losing your audience in technical jargon?🤯
Designing a module, modernizing training, or explaining a complex service is a challenge. Your target audience is over-solicited: they demand clarity, impact, and adapted pedagogy.
This is exactly where I come in.💡
As an "idea translator," I transform your niche subjects into crystal-clear content.
My goal: to bridge the gap between what you have in mind and what your target audience needs to understand to be informed, trained, or convinced.
The alliance of scientific rigor and creative persuasion.⚖️
Most do one or the other: I do both.
🎓 With a Master's degree in Educational Sciences and Training, specializing in trainer training, I am accustomed to respecting industry standards (former Michelin employee). I use andragogy to structure information in an ultra-structured way.
⚡ I inject copywriting techniques to pace reading, avoid filler, and drive action.
🤝 Expect an honest partnership: I won't hesitate to challenge your initial ideas if, in my opinion, another approach maximizes impact on your target audience.
Specifically, I can assist you with:
🧠-Instructional design:
Designing and scripting learning paths that truly make people want to learn.
🧩- Popularization and communication:
Creating clear materials (guides, presentations...) to facilitate the adoption of your processes.
✍️- Copywriting:
Writing sales pages, articles, or newsletters that grab and engage your audience.
➡️ I can do many other things, so don't hesitate to contact me to discuss your projects! 😊
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- MICHELINInstructional DesignerEDUCATION AND E-LEARNINGSeptember 2025 - Today (11 months)Clermont-Ferrand, France
- Coordination of multi-site training projects.
- End-to-end project management: design, planning, coordination of various stakeholders, and implementation of innovative learning solutions.
- Organization and facilitation of training sessions for diverse audiences, managing group dynamics.
- Internal communication: creation of various materials.
- Centre de formation - Hall32Instructional and Digital DesignerEDUCATION AND E-LEARNINGJanuary 2025 - July 2025 (6 months)Clermont-Ferrand, France
- Design of multimodal educational scenarios.
- Creation of new accessible educational content.
- Adaptation of educational content for learners with neurodevelopmental disorders. (FALC method).
- HollisterBrand RepresentativeRETAIL (SMALL BUSINESS)August 2024 - January 2025 (5 months)Clermont-Ferrand, France
- Customer reception and advice.
- Sales and checkout.
- Inventory management.
- Store management in the manager's absence.
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Education
- Master of Educational Sciences and Training - Specialization: Trainer training in education, business, local authorities, and services.INSPE - Chamalières (63)2026Compétences développées : - Ingénierie et création de A à Z : conception de parcours complets (présentiel, distanciel, formation hybride...) en mobilisant les sciences de la formation et de l’intervention pour créer des dispositifs sur-mesure. - Audit et analyse terrain : étude approfondie des milieux d’intervention et analyse des situations de travail pour identifier précisément les tensions entre le prescrit et le réel (l'écart entre la théorie et la réalité du terrain) avant de construire une formation. - Animation et pédagogie : animation de sessions visant à former des professionnels capables et responsables, que ce soit dans les milieux de l’entreprise, des collectivités, des services ou de l'enseignement. - Rigueur et accompagnement au changement : application des concepts et méthodes de la recherche en éducation pour garantir une véritable transformation des pratiques et accompagner le développement professionnel de vos collaborateurs.
- Professional Bachelor's Degree "Social Intervention: Social and Professional Integration and Reintegration, Socio-economic Mediator track"UFR of Literature, Culture and Human Sciences2024Compétences développées : - La connaissance de l’environnement social, juridique et économique. - La connaissance des politiques de l'emploi et des dispositifs d'insertion. - La connaissance des publics en insertion. - La maîtrise des outils mobilisés dans une démarche d'accompagnement socioprofessionnel.