Freelancer profile translated to English.
Back to original languageAbout Mathilde
I support SMEs as a part-time marketing director, from audit to execution.
💌 Missions:
→ Audit and definition of marketing strategy
→ Implementation of multi-channel acquisition plans (SEA, content, emailing)
→ Structuring of conversion funnels
→ Content creation (newsletters, articles, webinars)
→ Partnership development
→ KPI monitoring and reporting
🚀 Results:
→ +600 qualified leads generated per month
→ Structured and operational marketing strategy
Sectors: Professional training · Early childhood · Outsourced B2B services
🛠 Tools: HubSpot · Brevo · Notion · GA4 · Meta Ads · Google Ads · Claude
French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km), Reims (up to 50km)
Experience
- FreelanceOutsourced Marketing DirectorCONSULTING AND AUDITSMarch 2023 - Today (3 years and 3 months)Paris, FranceI support SMEs as a part-time marketing director, from audit to execution.💌 Missions:→ Audit and definition of marketing strategy→ Implementation of multi-channel acquisition plans (SEA, content, emailing)→ Structuring of conversion funnels→ Content creation (newsletters, articles, webinars)→ Partnership development→ KPI monitoring and reporting🚀 Results:→ +600 qualified leads generated per month→ Structured and operational marketing strategySectors: Professional training · Early childhood · Outsourced B2B services🛠 Tools: HubSpot · Brevo · Notion · GA4 · Meta Ads · Google Ads · Claude
- AdplorerCountry Manager - Digital Marketing AgencySOFTWARE PUBLISHINGApril 2013 - September 2021 (8 years and 5 months)Île-de-France, FranceMARKETING
- Website redesign
- Marketing strategy
- Vendor management
- Content writing
ADPLORER FRANCE MANAGEMENT- Market research and development strategy with budget presentation to the CEO
- Management of a team of business developers / account managers (4 people)
- KPI structuring and monthly reporting to the CEO
- HR, accounting, and administrative management
- Liaison with international entities (Germany, USA, Poland)
BUSINESS DEVELOPMENT AND PRODUCT MANAGEMENT OF SOFTWARE proprietary for digital advertising campaign management (bid management, reporting, CRM, etc.)- Sales to advertising agencies
- Project management: interface between clients and technical teams (creation of specifications, development monitoring, acceptance testing, user training)
LAUNCH OF ADPLORER IN FRANCE- Establishment of a 3-year business plan
- Registration of the branch with the registry office & choice of premises
- Sopra Steria ConsultingConsultantSeptember 2011 - March 2013 (1 year and 6 months)Paris, FranceMissions on IT projects for public sector clients:- Preparation of functional acceptance testing- Design and update of the planning and training plan- Management of training logistics and follow-up- Production of training materials- Preparation and follow-up of Steering Committees- Process study
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Education
- Master's degree, Business Administration and Management, GeneralIÉSEG School of Management2011Master's degree, Business Administration and Management, General
Certifications
- Inbound MarketingHubspot Academy
- Sales HubHubspot Academy2024