About Mathilde
- Global project management (planning, roadmap, deliverables, reporting)
- Coordination of internal and external teams
- Budget and administrative monitoring (dashboards, quotes, invoicing, service providers)
- Process optimization to streamline communication and meet deadlines
- Product development, from concept to market launch (sourcing, supplier negotiation, prototype validation, production launch)
- Marketing strategy, from defining brand positioning and messaging to implementing sales actions
- Operational deployment of campaigns (planning management, service provider coordination, and deliverable monitoring)
- Performance monitoring (setting up indicators (KPIs), post-campaign analysis, and recommendations)
- A global and structured approach
- Great adaptability depending on the size of the project or client
- A sense of practicality and clear communication
- A true brand/product/digital culture
French
Native or bilingual
English
Fluent
Experience
- Ocre ParisFounderFASHION AND COSMETICSSeptember 2024 - Today (1 year and 11 months)Paris, France- Elaboration and management of the entrepreneurial project: market research, positioning, development strategy, business model construction, and growth objectives.- Product development: Sourcing of materials and suppliers, prototyping, pricing, schedule monitoring.- E-commerce website creation (launch 2026).
- FlaneurzMarketing ManagerTRANSPORTATIONMay 2020 - May 2024 (4 years)Pantin, France- Elaboration and deployment of marketing, digital marketing, and customer relationship strategy.- Management of a team of 5 people.- Definition and implementation of the marketing and sales action plan.- Development of Slades (new brand): Branding, positioning, product development, pre-launch campaign, deployment on the e-commerce site.- Various analyses and reporting.
- Serengeti EyewearProduct ManagerFASHION AND COSMETICSJanuary 2018 - May 2020 (2 years and 4 months)92150 Suresnes, France- Collection development, from design to market launch.- Schedule monitoring.- Supplier negotiation.- Management of specific collections for key accounts.- Profitability study, sales and trend analysis.- Presentation of collections to Business Units.- Packaging design and development.
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Education
- Master of ManagementIESEG School of Management2016Master de Management - spécialité marketing et achat
- MBASISU - Shanghai China2016MBA