Freelancer profile translated to English.
Back to original languageAbout Mathilde
Hello!
Are you looking for a qualified, efficient, honest, and passionate freelancer? You found one!
I am an independent consultant after working for 10 years with large companies (L'Oréal, Mattel, Colgate, Fauchon, La Grande Récré…).
I learned rigor there to achieve excellence.
I started my career in public relations and then developed solid expertise in social media, first in an agency in London and then at L'Oréal in Canada.
My service offer:
• Digital communication strategy
• Social media advertising (Facebook and Instagram)
• Content creation
• Project management
• Community Management
I have a particular fondness for mainstream topics such as lifestyle, beauty, and entertainment, and I am also comfortable with B2B or corporate subjects.
I invite you to visit my website to learn more about my expertise, my values, and my background: mathildedorval.com
Thank you for your attention and I hope to see you soon!
Mathilde Dorval
English
Fluent
French
Native or bilingual
Can work on-site
Nantes (up to 50km)
Experience
- Billy SocialSocial Media Strategy ConsultantSOCIAL NETWORKSJune 2019 - Today (7 years)I support the agency Billy Social and its clients in the design and implementation of digital advertising campaigns, mainly on Facebook and Instagram.- Development of strategy and definition of objectives, audiences, placements, budget…- Monitoring, optimization of results, and reporting- Content creation (copywriting, video...)
- L'OréalSocial Media Specialist - Biotherm CanadaFASHION AND COSMETICSAugust 2017 - September 2018 (1 year and 1 month)Montréal, CanadaResponsible for Biotherm's social media in Canada and the United States, in charge of defining a presence and interaction strategy on social networks and managing all actions.- Creation and implementation of strategies for community animation and marketing campaigns- Development of monthly content calendars - creation and amplification of local content (contests, in-store promotions, events, Facebook Live, videos…)- Planning of digital advertising campaigns - management of advertising budgets, audience creation and targeting, performance indicator monitoring- Brand spokesperson for 170,000 community members in English and French- Analysis and creation of reports for the marketing and communication department, recommendations for optimizing results.
- Agency2Social Media Project Manager - MattelSOCIAL NETWORKSNovember 2015 - June 2017 (1 year and 8 months)Londres, United KingdomIn charge of creating Facebook advertising campaigns and community management for the Barbie and Fisher-Price brands.- Management of communities with over 200,000 members in English and French.- Design, coordination, and deployment of digital campaigns in Europe and Canada- Content creation, art direction (photo and graphics)- Analysis of data and qualitative results, performance reporting, and recommendations
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Education
- Master in Economic Intelligence and Strategic CommunicationIAE Poitiers2008Le Master forme des spécialistes du traitement des données et des informations nécessaires au développement des organisations et des territoires. Cette formation s'organise autour des principales pratiques d'analyse des données numériques et du management de l'information à des fins stratégiques.