Freelancer profile translated to English.
Back to original languageAbout Mathilde
I support existing brands in their rebranding when their image, messaging, or visual universe no longer reflect their ambitions.
I intervene when the brand evolves faster than its image:
– Upgrading
– Repositioning
– Broadening target audience
– Launching a new development phase
My role is to realign positioning, storytelling, and visual universe to build a coherent and recognizable brand.
Expected results:
✔ Sustainably differentiate in a saturated market
✔ Avoid price comparisons
✔ Attract clients aligned with your values and your positioning
I mainly support existing brands that are reaching a new stage and wish to strategically evolve their image.
My Clients:La Fabulerie, Organon Art Cie, Biotic Phocea, Le Bokeh, L'arbre à perles, Ok! Comédie club, CSI Jacques Chirac, Rudy Ricciotti architecte, Carta reichen & Robert associés La Table numéro 10, Conservatoire de la mode vintage, ISM assurances, Chrysalismatic
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- La Table Numéro 10Visual Identity & Brand Strategy – La Table n°10AGRICULTUREOctober 2024 - December 2024 (2 months)Toulouse, FranceI supported La Table n°10, a mobile catering concept, in building its visual identity and brand strategy. My goal was to visually translate its values: quality, eco-responsibility, and flexibility.My intervention included:
- **A strategic brand guide**, defining the positioning and communication axes.
- Social media strategy:content pillars, post typology, story templates, posts, reels, profile optimization.
- **A logotype and visual identity**, blending modernity and artisanal inspiration to reflect the project's authenticity.
- **A complete graphic charter**, integrating colors, typographies, and visual elements suitable for adaptable and impactful communication.
Thanks to this approach, La Table n°10 has a strong and coherent identity, capable of evolving with its needs and capturing its target audience. - L'arbre à PerlesVisual Identity, Art Direction & Communication – L'Arbre à PerlesFASHION AND COSMETICSAugust 2024 - December 2024 (5 months)Arcachon, FranceI designed the visual identity for L’Arbre à Perles, a jewelry and mineral brand, by creating a graphic universe inspired by archaeology and ancient artifacts, to highlight the richness and history of natural stones.My intervention covered:
- **Art direction**, blending organic textures and historical references to anchor the brand in an authentic universe.
- **A logotype and visual identity**, playing on elegance and mystery to evoke the preciousness of the jewelry and its connection to the past.
- **A complete graphic charter**, integrating natural color palettes and refined typographies for harmonious communication.
- **Packaging work**, designed to enhance the jewelry while remaining true to the brand's aesthetic and values.
- **An advertising poster campaign**, designed to capture attention and strengthen L’Arbre à Perles' visibility among its target audience.
This work allowed L’Arbre à Perles to affirm its positioning and attract an audience sensitive to jewelry imbued with history and meaning. - DRAREICVisual Identity & Signage – Cité Internationale Jacques ChiracEDUCATION AND E-LEARNINGOctober 2023 - July 2024 (9 months)Marseille, FranceWith a collaborative approach, I co-created the visual identity for the Cité Internationale Jacques Chirac, a school dedicated to bilingual students taking the baccalaureate in two languages (French + English, Spanish, German, Chinese, or Arabic).The graphic concept is based on a universal element of language: punctuation, a common point among all the languages taught, while subtly referencing the architecture of the buildings and the figure of the student.My intervention covered:
- The design of the **logotype**, at the crossroads of language and architecture, embodying the establishment's openness and cultural diversity.
- A coherent **visual identity**, highlighting the linguistic richness and international dimension of the project.
Following this work, the agencies Rudy Ricciotti Architectes and Carta & Robert Architectes, in charge of the architectural project, contacted us to design **the signage for the school city**, in perfect continuity with the existing graphic identity.This global project has visually anchored the identity of the Cité Internationale Jacques Chirac through harmonious and functional communication.
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Education
- Foundation Year in Applied ArtsRive Gauche Toulouse2017Année préparatoire en Arts Appliqués
- BTS Graphic Design, option print communication and mediaLes Arènes, Toulouse2019Formation en deux ans axée sur la conception d’identités visuelles, d’objets imprimés et de systèmes de communication visuelle. Approche alliant créativité, rigueur technique et réflexion stratégique, avec une solide maîtrise de la chaîne graphique, de la typographie et de la mise en page.