Freelancer profile translated to English.
Back to original languageAbout Mathilde
I support existing brands in their rebranding when their image, message, or visual universe no longer reflect their ambitions.
I intervene when the brand is evolving faster than its image:
– Upscaling
– Repositioning
– Target audience expansion
– Launching a new development phase
– Launching new products
My role is to realign positioning, storytelling, and visual universe to build a coherent and recognizable brand.
Expected results:
✔ Sustainable differentiation in a saturated market
✔ Avoiding price comparisons
✔ Attracting clients aligned with your values and quality level
I primarily support existing brands that are reaching a new stage and wish to strategically evolve their image.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ChrysalismaticArt Director / Brand DesignerHEALTH AND WELLNESSOctober 2025 - Today (10 months)Paris, FranceI am currently supporting Chrysalismatic in creating its visual identity and social media strategy.My work includes:
- Visual identity and brand guidelines
- Art direction for photos
- Photo shoot framing
- Social media strategy (content pillars, post types, story highlights)
- Social media templates
- Conservatoire de la mode VintageArt Director / Brand DesignerFASHION AND COSMETICSApril 2025 - December 2025 (8 months)Lyon, FranceI supported the Vintage Fashion Conservatory in the art direction of its communication materials. My work helped enhance its unique universe, blending heritage references, visual storytelling, and contemporary requirements. I created the conservatory's visual identity, campaigns, editorial content, and printed materials.
- La table numéro 10Visual Identity & Brand Strategy – La Table n°10AGRICULTURENovember 2024 - January 2025 (3 months)Toulouse, FranceI supported La Table n°10, a mobile catering concept, in building its visual identity and brand strategy.My goal was to visually translate its values: quality, eco-responsibility, and flexibility.My intervention included:
- **A strategic brand guide**, defining positioning and communication axes.
- **A logo and visual identity**, blending modernity and artisanal inspiration to reflect the project's authenticity.
- **Complete brand guidelines**, incorporating colors, typographies, and visual elements adapted for flexible and impactful communication.
Thanks to this approach, La Table n°10 has a strong and coherent identity, capable of evolving with its needs and capturing its target audience.
Reviews
Vincent
SMARTLY SASU
Reviewed on 8/18/2023
Mathilde showed patience and willingness to reconsider during our various exchanges.
My needs were not very precise, and she managed to identify them with a professional methodology; the final result fully meets my expectations.
I recommend Mathilde without hesitation.
AD
Account deleted
Reviewed on 3/21/2023
Great experience, very good advice and a successful flyer!
Mathilde is very available, attentive, and responsive, she understood my expectations.
Thank you very much!
Recommendations
DDSG
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Education
- BTS Graphic Design for Print MediaLes Arènes, Toulouse2019
- Higher Diploma in Applied Arts with a specialization in Graphic DesignÉcole Supérieure de Design Marseille2021