Freelancer profile translated to English.

Description

My experiences within different companies (SMEs, Groups, Head Office) have allowed me to be adaptable and quickly operational within a company. By nature empathetic, I easily adapt to a team while understanding the main needs through a discovery phase.

My skills are particularly in project management and digital communication strategies (community management, social media).

I am based in Lille, I can travel within a 30 km radius but I can also work remotely.

Do not hesitate to contact me if you have any questions.

Have a nice day,

Mathilde Desjardins

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

DECATHLON
💻 Digital Project Manager - Content Creation
E-COMMERCE
January 2026 - February 2026 (2 months)
Lille, France
Within Decathlon, I manage the creation and optimization of content for the online training platform intended for employees.

My role bridges digital learning, project management, and user experience, with a structured and performance-oriented approach.

🎯 Missions & Responsibilities:
>Training platform project management (planning, prioritization, stakeholder coordination)
>Collection of business needs and formalization of educational briefs
>Creation, structuring, and updating of digital content
>Design and assembly of pages on the LMS
>Optimization of user experience (UX) and learning paths
>Coordination with internal teams (HR, business units, experts)
>Monitoring of performance indicators (completion rate, engagement, user feedback)
>Continuous improvement of content and processes

💡 Skills Utilized:
>Digital project management
>Digital learning
>Cross-functional coordination
>UX & content structuring
>Agile methodology
>Performance analysis
Digital Communication Project Management Content Creation
Mathilde Influence
✨ Digital Content Creator & Community Builder
SOCIAL NETWORKS
May 2025 - February 2026 (10 months)
Lille, France
I dedicate my free time to developing and nurturing an engaged community of over 15,000 people.

This creative endeavor is based on meticulous attention to detail, a keen understanding of digital trends, and a strategic, performance-oriented approach.

Each publication is designed as a true lever for visibility and engagement, combining authenticity, storytelling, and marketing objectives for brand advertising campaigns.

🎯 Missions & Responsibilities:
>Development of editorial strategies and content calendars
>Creation of engaging content (visuals, videos, storytelling, copywriting)
>Writing creative briefs and developing quotes
>Development and negotiation of brand partnerships
>Competitive intelligence and social media trend analysis
>Monitoring and analysis of KPIs (engagement, reach, conversion, ROI)
>Continuous performance optimization

💡 Key Skills:
>Social media strategy
>Personal branding
>Brand content & digital advertising
>Performance analysis
>Community management
>Influencer marketing
Community Management Digital Communication Content Marketing Influencer Marketing Project Management

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Master Marketing/Communication
Iae Lille
2019

Digital Project Manager

Mathilde Desjardins

Community Manager

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