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Mathilde DesideriMD

Mathilde Desideri

Email Marketing | E-commerce wellness & health

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

Freelance in email marketing & copywriting, specializing ine-commerce wellness & health brands.

With+10 years of experience in marketing and communication(companies, agencies, VSEs and large groups, in France and internationally), I help brands transform their emails intoa real lever for sales and customer relations.

My approach goes beyond writing: I work on positioning, strategy, clarity of message, and alignment with the target audience before even writing.
Result: useful, coherent, and effective emails, without manipulation or empty promises.

Why wellness and health? Because this sector has profoundly changed my life. I know the stakes, the obstacles for end customers, and the importance of fair, responsible, and effective communication.

I intervene in particular on:
- Email marketing strategy (newsletters, automations, sequences)
- Conversion-oriented copywriting
- Clarification of positioning and messaging
- Redesign of websites and sales pages
- Structuring content strategy

Appreciated for my global vision, my direct approach, and my attention to detail, I support my clients with high standards, clarity, and commitment.

📍 Based in Seoul, remote missions
Available for one-off or long-term collaborations.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Freelance
    Copywriter & consultant in marketing/communication
    HEALTH AND WELLNESS
    January 2024 - Today (2 years and 7 months)
    Paris, France
    Missions carried out:
    - audit of sales funnels & communication channels used
    - (re)work of targets
    - development of a unique value proposition
    - proposal of email sequences (onboarding, launch sequences)
    - sales page writing
    - email writing
    - Newsletter writing
    sales page copywriting Marketing Strategy Email Sequence Communication Strategy
  • CAPGEMINI
    Senior Communication Officer
    CONSULTING AND AUDITS
    February 2022 - October 2023 (1 year and 8 months)
    92130 Issy-les-Moulineaux, France
    Development and implementation of the marketing and communication strategy for Capgemini France.
    Definition and management of the editorial strategy (identification of relevant topics, creation of different formats: articles/videos/newsletters/podcasts, support for entities, KPIs, ...).
    End-to-end deployment of campaigns in line with the company's needs on several major themes: AI & data, aeronautics, cybersecurity, cloud, innovation, automotive/mobility, etc.
    Coordination of internal events and participation in external events: Family Day, Auto & Mobility Week, Paris Air Show, Cybersecurity Month...
    Management of a team of 5 interns.
  • SAFRAN
    Head of Editorial and Digital Communication - Seats
    AVIATION AND AEROSPACE
    July 2021 - January 2022 (6 months)
    78370 Plaisir, France

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Education

  • International Marketing
    ISTEC - Graduate School of Commerce and Marketing
    2015

Certifications

  • Copywriting - Diploma recognized by the labor code
    CopyTraining
    2023
    Sales Page Email Marketing Email Sequence Sales Email Copywriter Product Sheet Writing Landing Page Copywriting

Skill set

Categories