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Mathilde CorgnetMC

Mathilde Corgnet

Project Identity Creator

€550/day
Villette-de-Vienne, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

Always 100% involved, I put my strategic and relational skills to work for your marketing and communication needs.
Passionate about writing, I also offer a unique scribe service to tell your personal (weddings, family stories, etc.) and professional (anniversaries, company stories) stories.
I am flexible and adapt easily to new personalities, situations, and environments.

Back in France after 4 years of expatriation (UAE), where I was first a Project Manager and Editor-in-Chief for a media outlet: I now use a solid toolkit to help you build your project's identity.
Curious by nature, I stay informed: books, articles, and podcasts to feed my analysis of society and particularly current lifestyle and consumption habits.
My values: audacity, ethics, reliability, and creativity.

My strengths:
> Helping you communicate better about yourself, your brand, with your collaborators: project definition, market positioning, targeting, definition of values, key messages.
Deliverables: marketing plans for business plans.
> Developing powerful communication strategies: defining objectives, media.
Deliverables: communication plans with timelines.
> Producing content from A to Z: research on a topic and writing articles (SEO optimization, keywords, layout) / interviews / newsletters / social media posts / help with visual creation / press kits.
> I use Canva Pro for all visual creations. I can collaborate with a graphic designer according to your needs.
> Support and training for creating and managing a Business account (FB, Instagram): help with creating an editorial line, planning posts and topics.

For any requests, contact me! -;)
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Villette-de-Vienne (up to 50km), Lyon (up to 20km), Vienne (up to 20km)

Experience

  • Zebras consulting
    Marketing and Communication Consulting Firm
    CONSULTING AND AUDITS
    October 2018 - September 2019 (11 months)
    مدينة دبي للإعلام 2, United Arab Emirates
    - Strategic Development: launch/development plan
    - Brand Identities: definition and deployment
    - Content Creation: dedicated, attractive, coherent
    - Influencer Marketing: network connection, community building, influencer partnerships
    - Creation of Marketing Plans (Business Plans)
    - Communication Coaching (pitches): to sell your project to a targeted audience
    - Article/Interview Writing
    - Creation of a live workshop to start your pro Instagram account on the L-Start platform.

    > Find my articles on the platform's Blog www.l-start.com
    https://l-start.com/5-conseils-pour-debuter-sur-instagram/
    https://l-start.com/les-5-podcasts-qui-nous-inspirent/
    https://l-start.com/3-cles-pour-choisir-tes-reseaux-sociaux/
    https://l-start.com/3-raisons-de-passer-a-l-action/
    #Branding Personal Branding #BusinessPlan #Coaching #CommunicationStrategy #Community #Influencers
  • Dubaimadame
    Project Manager / Editor-in-Chief
    PRESS AND MEDIA
    November 2015 - July 2019 (3 years and 9 months)
    Dubaï, United Arab Emirates
    - Coordination of website redesign: new visual identity, new editorial line, new CMS, new responsive content.
    - Management of a team of 10 freelance writers
    - Writing and editing daily articles + weekly newsletters.
    - Coordination of daily publications: social media, emailings.
    - Organization of commercial meetings with multinational clients: prospecting, media kit, consulting.
    - Development of personalized advertising campaigns: banners, e-blasts, social media and influencer packages, in a multicultural environment.
    French / English

    > Find all my articles on www.dubaimadame.com

    Examples of Celebrity Interviews:
    - Meeting Elie Semoun
    https://www.dubaimadame.com/sortir/expos-et-spectacles/2801-rencontre-avec-elie-semoun-entre-humour-et-sensibilite

    - Meeting Baptiste Lecaplain
    https://www.dubaimadame.com/sortir/expos-et-spectacles/2947-embarquez-dans-le-tourbillon-de-folie-de-baptiste-lecaplain-le-2-novembre-prochain-a-dubai

    - 5 good reasons to see Fary in Dubai!
    https://www.dubaimadame.com/sortir/expos-et-spectacles/2816-5-bonnes-raisons-d-aller-voir-fary-en-spectacle-a-dubai

    - Meeting the Count of Bouderbala https://www.dubaimadame.com/sortir/expos-et-spectacles/2884-rendez-vous-avec-un-comte-au-spectacle-de-bouderbala

    Examples of Lifestyle Articles:
    - Visiting Dubai and the Emirates
    https://www.dubaimadame.com/voyage/visiter-dubai-et-les-emirats/3067-staycations-objectif-farniente-et-visite-des-emirats

    - My Butcher, your neighborhood butcher in Dubai https://www.dubaimadame.com/gastronomie/concepts-food/3093-my-butcher-votre-boucher-de-quartier-a-dubai

    - Sammy Green, the new hair salon in Dubai!
    https://www.dubaimadame.com/beaute-bien-etre/soins-et-produits-de-beaute/3204-sammy-green-la-nouvelle-adresse-coiffure-a-dubai

    - Hello Makers, make your leather goods!
    https://www.dubaimadame.com/mode/accessoires-et-bijoux/3057-diy-hello-makers-fabriquez-vos-objets-en-cuir-a-dubai

    Examples of Business Articles:
    - Negotiating well with Lousin Mehrabi!
    https://www.dubaimadame.com/business/vie-pro/3171-bien-negocier-avec-lousin-mehrabi-negociatrice-professionnelle-certifiee-pacificat

    - FBC opens its new Business Center
    https://www.dubaimadame.com/business/vie-pro/2972-coworking-space-le-fbc-ouvre-son-business-center-a-silicon-oasis
    #Media #Writing #Interviews #MediaKit #Publishing #PressRelations #WebsiteRedesign
  • Alliance Française de Dubai
    Actress / Co-author
    CULTURE
    September 2018 - May 2019 (8 months)
    Dubaï, United Arab Emirates
    Play "L'Amour Fou" directed by Morgane Gauvin.
    #Writing #Script #Theater #Culture #Author

Recommendations

Marie DaguerreMD
FU
FU
+3
Marie Daguerre and 5 other people have recommended Mathilde

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Education

  • Master's Degree in Services Marketing and Communication
    IAE Lyon - Jean Moulin University, Lyon 3
    2014
    - Communication digitale - Marketing territorial - Programme d'entrepreneuriat
  • Bachelor's Degree in International Hotel Management
    Vatel Lyon, Business School - Via Domitia University Perpignan
    2012
    - Histoire du Tourisme - Art de la table - Spécialité oenologie

Skill set

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