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Mathilde ChauMC

Mathilde Chau

E-commerce Project Manager | CRO

€400/day
Paris, FR
3-7 years
CRO
Web Analytics
Salesforce Commerce Cloud
Magento

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

Performance-oriented e-commerce project manager focused on conversion optimization, with experience in retail, beauty, and media.

E-commerce Management & Steering
- Coordination of commercial operations (key events, promotions, launches)
- Operational management of sites on Salesforce Commerce Cloud (SFCC) and Magento
- Formalization of needs, writing and tracking tickets (Gitlab, Jira)
- Coordination of marketing / product / technical teams
- Functional testing and monitoring of developments

Performance & CRO
- Optimization of the purchase funnel and subscription journeys
- Analysis of e-commerce KPIs (conversion rate, average order value, promotion performance)
- Implementation and analysis of A/B tests (AB Tasty)
- Behavioral analysis via Contentsquare
- UX & business data-driven recommendations

Web Analytics & Data
- Analysis using GA4, Tableau, Qlik
- Creation and monitoring of dashboards
- Identification of growth levers

Available for e-commerce support missions, performance optimization, CRO, digital AMOA, or operational site management.
Fashion and Cosmetics
E-commerce
Health and Wellness
Press and Media
Digital Business Models

  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Bayard Jeunesse
    E-commerce Marketing Project Manager
    PRESS AND MEDIA
    September 2025 - Today (11 months)
    Malakoff, France
    - Coordinate and manage the commercial operations of 6 websites (key events, promotional offers, launches) from conception to go-live
    - Optimize subscription journeys to improve conversion rates and acquisition funnel performance
    - Analyze business performance using Tableau and GA4 (conversion, promotion performance, funnel behavior)
    - Study user behaviors and identify friction points using Contentsquare
    - Formulate data-driven UX and business optimization recommendations
    - Actively participate in the redesign of our websites
    - Prioritize topics and structure the e-commerce roadmap based on business and technical challenges
    - Formalize and track development requests via ticketing, in coordination with the product and technical teams
    Magento Contentsquare AB Tasty A/B Testing Web Analytics
  • Clarins
    E-store Project Manager
    FASHION AND COSMETICS
    February 2024 - August 2024 (6 months)
    France
    - Manage the e-commerce back-office, ensuring the launch of 10+ commercial key events and updating 300+ product sheets (PIM/DAM/SFCC)
    - Optimize the customer journey and conversion rate through 20+ A/B tests and personalization campaigns. +12% average conversion rate
    - Coordinate UX projects for website updates with tech teams (UAT, fixes, developments)
    - Optimize SEO on 50 pages to improve the ranking of the FR website
    - Analyze business performance (sales, stock, customer satisfaction) to generate reports and drive corrective actions.
    - Ensure e-merchandising consistency before commercial promotions, verifying stock levels of products and GWPs to guarantee their online availability.
    - Collaborate with CRM, acquisition, and retail teams to align offers
    - Supervise an intern on the launch of assets and landing pages
    SFCC AB Tasty E-commerce Project Management Performance Analysis
  • Erborian (groupe l’Occitane)
    E-Commerce Project Officer
    FASHION AND COSMETICS
    July 2023 - December 2023 (5 months)
    Paris, France
    - Manage the e-commerce experience for FR & UK sites: content creation, go-live, and setup of offers and promo codes for 20+ commercial operations.
    - Integrate marketing content while respecting the brand guidelines
    - Perform regular reporting and monitor KPIs (Revenue, conversion rate, traffic, average order value) and identify areas for optimization
    - Implement A/B tests to streamline the user experience
    - Collaborate with CRM, influence, and acquisition departments for coordinated digital campaigns and ensure 360° coordination
    Reporting Performance Analysis CRO SFCC Collaboration
Check out Mathilde's experience

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Education

  • Master of Science
    ESCP Business School
    2023
    Marketing & Digital Media
  • BBA
    EDHEC Business School
    2022
    Économie

Certifications

Mathilde's certifications are only visible to Malt Community members

Skill set

Contentsquare
A/B Testing
E-commerce

Categories