Freelancer profile translated to English.
Back to original languageAbout Mathilde
🌿 Digital communication freelancer for almost a year, I support committed and creative brands in developing their online presence.
Specializing in community management and content creation, I highlight your universe with impactful visuals, well-thought-out posts, and a tailor-made editorial strategy.
đź’ˇ My main services:
Community management (3 personalized offers)
Social media content creation (photos, videos, visuals)
E-commerce website creation on Shopify
Engaging newsletter design
Strategic recommendation development
✨ My approach: attentive, creative, and results-oriented.
I support you from strategic thinking to concrete execution, including the production of visual materials (flyers, posters, videos...) that truly set you apart.
🎯 Goal: bring your ideas to life and make your brand, your shop, or your company shine with accuracy and authenticity.
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 20km), Paris (up to 10km)
Experience
- Hug Up CafésCommunity ManagerRESTAURANTS AND FOOD SERVICEMay 2025 - Today (1 year and 1 month)Community Management - Strategic Recommendation (Audit, market analysis, personas, competitor and trend study, sample editorial calendar, content ideas). Content creation (reels, posts, stories); editorial calendar, engagement, comments, messages.
- Gabor ShopFreelance Communication - Content CreationRETAIL (SMALL BUSINESS)February 2025 - Today (1 year and 4 months)Paris, FranceRetail Communication - Content creation on the website, SEO optimization of product sheets and product categories. Graphic design creation for print materials (posters, flyers, business cards, store signs...).
- LOLLYPOPARTSTUDIOFounder & CreatorNovember 2024 - Today (1 year and 7 months)Lille, FranceCreation and development of Lollypop Art Studio, a stationery and illustrated objects brand combining humor, tenderness, and a strong visual identity. The universe revolves around animals, with original creations (illustrations, linocuts, handmade magnets) available as cards, posters, and accessories.I am responsible for the entire project, from artistic direction to commercial strategy:Collection creation: illustration, product design, artisanal manufacturingE-commerce site management (Shopify) and customer experience optimizationActive B2B prospecting and development of a network of over 15 resellers in FranceProfessional and public customer relations: personalized follow-up, loyalty, restocking, logisticsContent strategy & community management: Instagram, storytelling, product shootsCommercial development through events: regular participation in creator markets and trade shows to promote the brand, test new ranges, and maintain direct customer relationships
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Education
- BTS CommunicationLycée Gaston Berger, Lille2024Compétences acquises : - Prise en charge du dossier annonceur, identifier les solutions à mettre en oeuvre dans le projet, préparer le cahier des charges du projet, assurer la coordination des actions, leur suivi et leur contrôle, régulation du projet, préparer et acheminer les documents techniques, élaborer les documents porteurs du message, assurer le suivi de production. - Veille opérationnelle, veille concurrentielle, analyse des KPI, prospection Matières professionnelles : Conseil Relation annonceur, Veille opérationnelle, Projet de communication, Atelier production Matière générales : Droit, Économie, Anglais, Culture de la communication
- BAC STMGInstitut du Marais Charlemagne Pollès2021spécialité marketing