About Mathilde
French
Native or bilingual
English
Conversational
Experience
- KAUFMAN & BROAD360° Communication ManagerREAL ESTATEFebruary 2025 - Today (1 year and 4 months)Courbevoie, France- Definition and management of the 360° communication strategy (print, digital, event, PR).- Adaptation of strategies to the needs of business units and subsidiaries while ensuring overall consistency.- Budget supervision and action optimization.- Creation and distribution of social media and website content.- Event organization (trade shows, inaugurations, launches).- Production and supervision of corporate materials (brochures, films, etc.).- Promotion of a coherent and differentiating brand identity.
- ØconnectionProject ManagerSPORTSFebruary 2024 - September 2024 (7 months)Paris, France- Account management for “LES LIVES DE LA FLAMME” in collaboration with France Télévisions during the Olympic Flame relay.- Coordination of the volunteer bases for the Olympic and Paralympic Games (8 bases across Paris).- Project manager for a press day organized by Decathlon (new product presentation).- Account manager for a press day organized by GIFI (winter 2024 collection presentation).
- L'EtudiantTrade Show Promotion ManagerPRESS AND MEDIAJune 2023 - Today (3 years)Paris, FranceImplementation of communication and promotion actions to enhance the value of our trade shows, unite audiences, and gain the buy-in of all stakeholders: parents, young people, institutions, federations, educational staff, and partners.- Launch and monitoring of multi-channel promotion actions: mailings, email campaigns, print, phone calls.- Promotion of trade shows to various audiences to increase attendance quantitatively and qualitatively.- Management of school groups: registration follow-up, support for their attendance at the trade show, on-site reception.- Coordination of actions with all relevant departments within the company: sales, logistics, press relations, conferences and event content, partnerships, and external vendors.- Development and monitoring of regional partnerships.- Preparation and coordination of field actions: field guides, hostess briefings, visitor reception, flow management.- Monitoring of registrations, visitor numbers, and KPIs.- Production of trade show reports for internal & external use.- Management and follow-up of administrative tasks for the department.
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Education
- Bachelor in Strategic Communication and MarketingISEG2019
- Master in Strategic Communication and MarketingEFAP2022