Mathilde Bourdon

Brand & social media strategist, I help lifestyle and consumer brands transition from a purely promotional approach to building a genuine community.

My work always starts with the brand itself: positioning, DNA, tone of voice, personas. Then I embody it where it matters today — Instagram, TikTok, paid social, UGC, micro-influencers — with one obsession: producing content that truly speaks to its audience, not just content that fills an editorial calendar.

Specifically, I focus on three areas: brand platform & editorial territory, social media strategy (organic + paid), and community activation (UGC, local micro-influencers, creators).

Most recent project: complete social media overhaul for a shopping mall managed by Hammerson Europe. Results for Q1 2026 — +5,000 Instagram followers in 4 months (100% organic), +2,000 on TikTok in 2 months, 14 UGC videos produced with the local community, 2 micro-influencer campaigns with an average of 10K views per video, all amplified with only €1,400 in paid social across 3 networks. Proof that a well-laid strategy is better than a big budget poorly spent.

I work either on a one-off project basis (audit, brand platform, launch, overhaul) or on a multi-month retainer (strategic management).

Remote or on-site in Paris / Île-de-France.

Let's discuss your next quarter.