Freelancer profile translated to English.

Description

Currently seeking freelance missions in Social Media, Digital, Performance Media.

With 7 years of experience in agencies and client-side, I have evolved in both small structures and large groups across different sectors and topics. I can support my clients on key topics across numerous social platforms: Facebook, Instagram, Tiktok, Youtube, Linkedin, Twitter, Line:

• Social Media Audit

• Performance Media

• Influence

• Media Plan (full funnel) and brand experience

• Social Media Strategy

• Editorial Calendar & Content Creation

• Best practices and guidelines

• Online Paid Campaigns

• Recommendations

• Monitoring and benchmarking

• Project definition and management

• Reporting & data analysis

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Unilever - France
Performance Media Manager
AGRICULTURE
April 2022 - Today (4 years and 2 months)
Performance Media Manager

In charge of the Retail Media strategy and Media performance of the Ice Cream Business Unit in France (Magnum, Ben & Jerry’s, Carte d’Or, Twister)

Performance media towards main retailers : Leclerc, Carrefour, Auchan, Intermarché and quick commerce actors Uber Eats and Deliveroo :

- Defining Retail Media Strategy for Ice Cream France
- Budget management and media plan for both quick commerce and Retail actors
- Set up collab and create full 360° Media campaign disposal (Cannes festival x Uber, Vitality partnership around gaming, Olympics)
- Relationship management with external partners, media partner, agencies and global teams
- Analysis and report of performance tracking main KPI (ROAS/ CLTV, impressions etc)

Performance Management Social Networks Digital Communication Branding & Identity
Groupe Rocher
Social Media Manager
FASHION AND COSMETICS
September 2019 - Today (6 years and 9 months)
Paris, France
Pilot the Social Media transformation from Direct Selling to Social Selling in collaboration with 7 markets (EMEA, Latam, Asia) :

- Create & pilot the Social Media Strategy
- Deploy Social Media plan with partners : paid media strategy, local activations, calendar of content (incl. moderation and community management), format recommendations
- Brief & agency management
- Pilot the relationship with key partners: Meta, Tiktok, Youtube
- Redaction of business cases & management of projects with markets to exploit new features : Social commerce, Livestreaming shopping, Tiktok Paid, Facebook business manager for Consultants (+300 Ad accounts), pixel implementation...
- Transversal projects with digital / training team experts
- Redaction of best practices
- Report Kpis on Paid & Organic media performances
Social Networks Communication Strategy Team Management
Nestlé
Social Media manager
AGRICULTURE
September 2018 - September 2018
Paris, France
Account: Croquons la Vie avec Nestlé, 286K followers Facebook / Website 2nd digital website in terms of trafic in Nestlé Group

- Coordinated the differents stakeholders working in to the "Croquons La vie" website
- Worked with agencies regarding the redaction, creation, SEO/ SEM to help raise awareness
- Coordinated the media strategy
- Implementation of clusters in Facebook for precise targetting
- Creation of performances reports with agencies on Google Analytics
- Managed the redaction, creation, publication of articles and social media posts
- Managed gifts with brands, stocks, mediatisation of Christmas game in our social media platforms
- Wrote strategic recommendations