About Mathilde
- Creation of online acquisition strategy
- Implementation, optimization, and monitoring of campaigns
- Briefing and creation of creative assets and performance-optimized LPs
French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Conversational
Experience
- JuntoMedia Account ManagerRETAIL (SMALL BUSINESS)November 2024 - Today (1 year and 9 months)Paris, FranceCreation of the digital acquisition strategy, particularly for e-commerce players.
- Campaign setup and tracking.
- 360° project management
- Monitoring and optimization of media campaigns, particularly on Meta, Google, Pinterest, Tiktok, and LinkedIn.
- Shopify and Meta catalog expertise.
- Reporting, analysis, and weekly, monthly, and quarterly monitoring.
- My Little ParisAssistant Acquisition Manager Gambettes Box and My Little BoxFASHION AND COSMETICSSeptember 2023 - September 2024 (1 year)Paris, FranceCreation of the monthly acquisition strategy across all European markets.Writing creative briefs for all teams.Planning and implementing content on the e-commerce site (promotional content and SEO optimization), PRM/CRM campaigns, SMA campaigns, reporting, analysis, monitoring.
- Bon ParfumeurE-commerce AssistantFASHION AND COSMETICSSeptember 2022 - August 2023 (11 months)Paris, FranceâžPlanning, writing, and analyzing emailing campaignsâžWriting and optimizing SEO contentâžCompetitive intelligence and newsletter monitoringâžE-merchandising on the e-shop (creation of LPs, product pages...)âžOrganizing customer workshops around scent discovery and the brandâžOrder logistics follow-up and customer request management (after-sales service)
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Education
- Master of ManagementIĂSEG School of Management2024Master's degree, Management
- Bachelor's degree, EconomicsSapienza UniversitĂ di Roma2022Bachelor's degree, Ăconomie
Certifications
- Meta Certified Media Planning ProfessionalMeta2025