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Mathilde B.MB

Mathilde B.

Media Buying E-Commerce 🚀 Meta Ads | Google Ads

€600/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

Consultant/ Expert Paid Media (SEA, SMA) - Growth & Acquisition
I support your e-commerce 360° in your digital growth through my experience in agencies and as a client.

🚀 My skills :
  • Creation of online acquisition strategy
  • Implementation, optimization, and monitoring of campaigns
  • Briefing and creation of creative assets and performance-optimized LPs
⭐ My favorite sectors: Beauty, Fashion, Childcare, Jewelry...

Trafic Management - Digital - E-commerce
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Junto
    Media Account Manager
    RETAIL (SMALL BUSINESS)
    November 2024 - Today (1 year and 9 months)
    Paris, France
    Creation of the digital acquisition strategy, particularly for e-commerce players.
    • Campaign setup and tracking.
    • 360° project management
    • Monitoring and optimization of media campaigns, particularly on Meta, Google, Pinterest, Tiktok, and LinkedIn.
    • Shopify and Meta catalog expertise.
    • Reporting, analysis, and weekly, monthly, and quarterly monitoring.
    Paid Media Strategy Meta Ads Google AdWords Digital Marketing Creative Strategy
  • My Little Paris
    Assistant Acquisition Manager Gambettes Box and My Little Box
    FASHION AND COSMETICS
    September 2023 - September 2024 (1 year)
    Paris, France
    Creation of the monthly acquisition strategy across all European markets.
    Writing creative briefs for all teams.
    Planning and implementing content on the e-commerce site (promotional content and SEO optimization), PRM/CRM campaigns, SMA campaigns, reporting, analysis, monitoring.
    Acquisition Strategy Customer Relationship Management (CRM) Paid Media Strategy Reporting Media Planning
  • Bon Parfumeur
    E-commerce Assistant
    FASHION AND COSMETICS
    September 2022 - August 2023 (11 months)
    Paris, France
    ▾Planning, writing, and analyzing emailing campaigns
    ▾Writing and optimizing SEO content
    ▾Competitive intelligence and newsletter monitoring
    ▾E-merchandising on the e-shop (creation of LPs, product pages...)
    ▾Organizing customer workshops around scent discovery and the brand
    ▾Order logistics follow-up and customer request management (after-sales service)
    SEO Writing E-commerce Logistics Customer Service E-merchandising

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Education

  • Master of Management
    IÉSEG School of Management
    2024
    Master's degree, Management
  • Bachelor's degree, Economics
    Sapienza UniversitĂ  di Roma
    2022
    Bachelor's degree, Économie

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