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Mathilde BoivinMB

Mathilde Boivin

SEO Expert 🎯| SEO Audit 🔎 | SEO Writing ✍️

€370/day
Châlons-en-Champagne, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

SEO SUPPORT

Boost your Google visibility and attract qualified traffic that converts!
With 12 years of experience in SEO & web marketing, I will support you from A to Z: SEO audit, SEO strategy, optimized web writing, link building, performance monitoring, and SEO training.
My goal? To make SEO a real lever for profitable and sustainable growth for your business and to make SEO accessible and actionable so that you gain visibility and autonomy, while developing traffic that generates real results.

1. SEO Audit 🔍
I will thoroughly analyze your site to identify blocking points and areas for improvement:
Technical: UX, loading speed, metadata...
Semantic: quality and relevance of content.
Off-site: link building, domain authority.

2. SEO Strategy 🎯
I will define a tailor-made action plan: keyword research, editorial calendar, quick wins, and off-page and on-page strategic recommendations. Objective: maximize your Google visibility.

3. Implementation & Monitoring 📈
Depending on your needs, 2 options are available:
SEO Training: during a 2-hour workshop, I will train you on SEO basics and you can then apply my recommendations independently.
Total Delegation: I will take care of writing, technical optimizations, link building, and performance monitoring.

4. Monitoring & Results Analysis 📊
Every action is measured: I provide clear reports (Google Analytics, Search Console, SEMrush) to drive your growth and continuously adjust the strategy.

The advantages of my SEO support:
- I am passionate and have over 12 years of experience in SEO and web marketing
- The human aspect is very important to me, I want to make SEO clear and accessible
- I offer concrete deliverables: keyword research, writing plan, site structure redesign, etc...
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • MB digital
    Manager
    DIGITAL AND IT
    February 2021 - Today (5 years and 6 months)
    Châlons-en-Champagne, France
    • Digital SEO Audit.
    • SEO Strategy and Optimization
    • Creation of SEO-optimized content, SEO web writing - web pages, product sheets, newsletters, blog, etc.
    • Website creation
    • Local SEO consulting for businesses, artisans, and SMEs.
    • Google Business and SEO training
    https://www.mbdigital.fr/
    SEO audit Writing SEO SEO training SEO Wordpress Content marketing
  • OFFICE DE TOURISME CHALONS EN CHAMPAGE
    E-marketing Manager
    DIGITAL AND IT
    June 2017 - Today (9 years and 2 months)
    Châlons-en-Champagne, France
    Definition of e-marketing strategy.
    Redesign and management of all digital tools (website, social networks, email marketing, SEO, local SEO)) and the SIT (tourist information system).
    Digital animation for the network of tourism partners (digital training).
    Marketing Email marketing Writing SEO Webmarketing Social media
  • Office de Tourisme Châlons-en-Champagne
    Marketing Officer
    TRAVEL AND TOURISM
    October 2012 - June 2017 (4 years and 8 months)
    Châlons-en-Champagne, France
    • Communication: Organization of our presence at consumer and professional trade shows, prospecting for new clients, creation of visuals
    • Digital: Management of all digital tools and the SIT (tourist information system), digital animation for the network, customer relationship management
    Events event manager Digital communication SEO Customer Loyalty/ Retention

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Education

  • Executive MBA Web Strategy
    VISIPLUS academy
    2020
    Executive MBA Stratégie Web
  • MBA
    ISC Paris
    2011
    MBA

Skill set

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