Freelancer profile translated to English.
Back to original languageAbout Mathilde
Digital communication specialist, I first worked in real estate before becoming a Freelance Social Media Manager for the positive impact sector.
I am involved in:
- Communication strategy: positioning, editorial line, communication plan
- Content creation: writing articles, newsletters, creating content for social networks
- Training: training on the use of social networks,
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- OMEVADigital communicationHUMAN RESOURCESJanuary 2023 - May 2023 (5 months)Implementation of a content strategy to increase company awareness and attract more candidates.LinkedIn PageImplementation of the new editorial line. Increase in the number of posts from 2 to 7 per month.--> Average engagement rate: 18.7%NewsletterLaunch of a monthly newsletter to promote job offers. Sent to a database of 10,000 contacts.--> Average open rate: 40%LinkedIn CoachingTraining a team of 8 people in personal branding and content creation on LinkedIn.Personalized coaching for a recruiter to develop her visibility.--> From 0 to 4 posts per month
- CBREDigital and Brand Content ManagerREAL ESTATESeptember 2019 - November 2021 (2 years and 3 months)Paris, FranceManagement & creation of content for various channels (social networks, blogs, newsletters, intranet)Animation of internal communities and training on the use of social networksOrganization of internal events aimed at strengthening the sense of belonging to the Group
- CBREMarketing OfficerREAL ESTATEOctober 2017 - August 2019 (1 year and 11 months)Marketing advice for investor clients: definition of marketing and communication strategy for office buildings (positioning, naming, digital communication, immersive tools...)Support for investor clients in strategic marketing and sales
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Education
- Master of Information & CommunicationParis-Est Marne-la-Vallée University2017
Certifications
- Google Digital ActiveIAB2017