About Mathilde
- Increase the awareness of your business or event (local or national).
- Generate qualified leads, genuinely interested and ready to take action.
- Boost your online sales and optimize your revenue through your e-commerce site.
- Objective: Develop the prospect base via Instagram, Google, and YouTube with a high-performing conversion funnel.
- Results: +4,000 prospects, ROAS 8, +700% revenue.
- Objective: Increase sales through Facebook & Instagram campaigns targeting art and photography enthusiasts.
- Results: +31 sales, ROAS 3, +200% revenue.
French
Native or bilingual
English
Conversational
Spanish
Fluent
Experience
- Auto-entrepriseMeta & Google Ads ConsultantApril 2024 - Today (2 years and 2 months)Capbreton, FranceMeta & Google Ads advertising servicesConsulting: definition of acquisition strategy and Meta & Google Ads creative adviceOperational: campaign launch, A/B testing, monitoring and optimizations, reporting and reviewsTraining: support on paid acquisition topics
- Warner Bros. | SPN° - Groupe COSMO5Digital Media ConsultantFebruary 2023 - March 2025 (2 years and 1 month)Paris, FranceConsulting: development of media strategies and plans for Warner Bros: cinema releases, VOD, DVD, video games, TV channels, and showsMedia Trading: campaign setup, A/B testing, monitoring and optimizations, reporting and reviews (SMA, SEA, Display, VOL, Native Ads)
- Durkania StudioDigital Marketing AssistantMay 2021 - August 2021 (3 months)Lima, PeruCreation of Social Ads advertising campaigns via Meta for tourism agenciesCreation of visuals & landing pages
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Education
- Master's Degree in Digital Marketing & CommunicationIpag Business School2022