Mathilde Beauhaire

Freelance strategic planner for two years, I carry out missions of strategic recommendation, brand platform, benchmark/best practice, etc. for agencies like SMALL, MAD Agency, Acracy, BMC Strategic Innovation, or directly for independent brands like Medai.co.

I also collaborate on brand content topics with the L'Oréal group, particularly Lancôme (copywriting for brand content, translation (English-French) and SEO optimization), and Amazon for whom I write Alexa's messages ("hello", mood, quizzes, etc.).

Finally, I undertake copywriting missions for social media campaigns, brand signatures, claims, etc. on subjects as varied as fashion (Zadig & Voltaire, Etam...) or a pharmaceutical laboratory (Lunbeck).

Before that, I worked for 5 years as a strategic planner at DigitasLBi, part of the Publicis group, then for 4 years at L'Oréal to manage the brand content and social media for the Lancôme International brand, and the 360° communication for L'Oréal Professionnel France.