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Mathilde BeainyMB

Mathilde Beainy

Communication Consultant | External & Internal

€500/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

🌿 Hello, I'm Mathilde!

Communication consultant and project manager, I support companies and their teams in clarifying their message, telling their story, and building lasting relationships with their audiences, both internal and external.

What drives me: making communication simple, coherent, and deeply human, in service of projects and, above all, the people behind the brands.

After 10 years of experience in agencies and client-side, I work with VSEs, SMEs, start-ups, and HR departments.

What I do concretely

🌿 Internal communication / HR / employer branding: bringing your culture to life and strengthening team cohesion
✨ Brand platform: revealing who you are, your values, and what makes you unique
📝 Writing & content: crafting clear, authentic, and useful texts (articles, posts, newsletters, press releases/kits…)
📖 Storytelling: finding the words that resonate and stories that last
🎯 Positioning: clarifying your messages so they truly connect
🎨 Visual identity: guiding your style, colors, and the universe that represents you
📣 Social media: understanding your challenges, structuring your ideas, and creating engaging content on LinkedIn and Instagram
🤲 Project management: providing reliable operational support

I offer simple, effective, and embodied solutions, whether for a one-off need or long-term support.

A more human vision of work

In parallel, I am training in psychology to better understand human and relational dynamics in companies.
This dual expertise allows me to support management, managers, and teams during key moments: onboarding, reorganization, growth, mergers, acquisitions, internationalization…

📩 Want to discuss it?
Write to me, I'd be delighted to chat about your project!
  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Basic

  • Arabic

    Basic

Can work on-site
Marseille (up to 30km)

Experience

  • Shine
    Senior Communication & Brand Content
    BANKING AND INSURANCE
    January 2022 - November 2025 (3 years and 10 months)
    Marseille, France
    External and Internal Communication - France & International

    Brand Image & Tone of Voice
    • Building a strong and embodied brand identity (two rebrands in four years).

    Press Relations
    • Defining and managing the PR strategy.
    • Writing press releases, organizing interviews, and media training for spokespersons.

    Internal Communication & Employer Branding
    • Deploying an internal strategy to bring company culture to life.
    • Creating regular formats (newsletter, monthly meetings) to strengthen engagement.
    • Promoting HR initiatives to increase employer attractiveness.

    Change Management Support
    • Managing internal communication in a context of acquisition and reorganization, with a strong emphasis on education and alignment.

    Sponsorship & Events
    • Launching and managing a grant dedicated to women entrepreneurs with impact: three editions, over 6,000 applications.
    • Complete project management: strategy, operational coordination, jury management, communication, sponsorship and partnerships, event organization.
    Internal communication Press relations strategy Change management External communication Event management
  • Monese
    Content & Community Manager - French Market
    BANKING AND INSURANCE
    October 2018 - April 2021 (2 years and 6 months)
    Lisbonne, Portugal
    Awareness Development and Digital Marketing - France

    Strategy
    • Deploying a digital strategy to strengthen Monese's visibility in the French market.
    • Optimizing the offering and brand identity to better differentiate from competitors.

    Community Management
    • Organizing customer events and launching an ambassador program to develop engagement.
    • Sending email campaigns to generate more leads.
    • Collaborating with influencers to reach new audiences.

    Social Media Management
    • Developing the editorial calendar and producing content adapted to each platform.
    • Community management: daily engagement, moderation, and interactions.
    • Monitoring performance and continuous optimization of actions taken.

    Content Production
    • Writing articles, creating help pages (FAQ), infographics, and dedicated web pages (landing pages).
    Social media Content marketing Content production Community management Influencer marketing
  • Biovor
    Occasional Mission - Communication & Marketing
    AGRICULTURE
    February 2018 - September 2018 (7 months)
    Paris, France
    Launching Communication & Marketing Activities - Start-up

    Strategy
    • Market analysis and objective setting to structure development.
    • Developing and managing the overall action plan.
    • Managing the marketing budget.

    Digital Marketing
    • Developing online presence: social media and SEO.
    • Creating and writing engaging content.

    Press Relations & Events
    • Setting up and monitoring press relations.
    • Organizing events to increase visibility and acquisition.
    Press relations strategy Event management Social media Content marketing Positioning strategy

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Education

  • Master in Institutional Communication & Public Affairs
    OMNES education - School of Communications Arts (London)
    2014
  • Bachelor's Degree in Political Science
    Paris 1 Panthéon-Sorbonne
    2012

Skill set

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