About Mathilde
French
Native or bilingual
English
Fluent
Portuguese
Basic
Arabic
Basic
Experience
- ShineSenior Communication & Brand ContentBANKING AND INSURANCEJanuary 2022 - November 2025 (3 years and 10 months)Marseille, FranceExternal and Internal Communication - France & InternationalBrand Image & Tone of Voice• Building a strong and embodied brand identity (two rebrands in four years).Press Relations• Defining and managing the PR strategy.• Writing press releases, organizing interviews, and media training for spokespersons.Internal Communication & Employer Branding• Deploying an internal strategy to bring company culture to life.• Creating regular formats (newsletter, monthly meetings) to strengthen engagement.• Promoting HR initiatives to increase employer attractiveness.Change Management Support• Managing internal communication in a context of acquisition and reorganization, with a strong emphasis on education and alignment.Sponsorship & Events• Launching and managing a grant dedicated to women entrepreneurs with impact: three editions, over 6,000 applications.• Complete project management: strategy, operational coordination, jury management, communication, sponsorship and partnerships, event organization.
- MoneseContent & Community Manager - French MarketBANKING AND INSURANCEOctober 2018 - April 2021 (2 years and 6 months)Lisbonne, PortugalAwareness Development and Digital Marketing - FranceStrategy• Deploying a digital strategy to strengthen Monese's visibility in the French market.• Optimizing the offering and brand identity to better differentiate from competitors.Community Management• Organizing customer events and launching an ambassador program to develop engagement.• Sending email campaigns to generate more leads.• Collaborating with influencers to reach new audiences.Social Media Management• Developing the editorial calendar and producing content adapted to each platform.• Community management: daily engagement, moderation, and interactions.• Monitoring performance and continuous optimization of actions taken.Content Production• Writing articles, creating help pages (FAQ), infographics, and dedicated web pages (landing pages).
- BiovorOccasional Mission - Communication & MarketingAGRICULTUREFebruary 2018 - September 2018 (7 months)Paris, FranceLaunching Communication & Marketing Activities - Start-upStrategy• Market analysis and objective setting to structure development.• Developing and managing the overall action plan.• Managing the marketing budget.Digital Marketing• Developing online presence: social media and SEO.• Creating and writing engaging content.Press Relations & Events• Setting up and monitoring press relations.• Organizing events to increase visibility and acquisition.
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Education
- Master in Institutional Communication & Public AffairsOMNES education - School of Communications Arts (London)2014
- Bachelor's Degree in Political ScienceParis 1 Panthéon-Sorbonne2012