Freelancer profile translated to English.

Description

Growth Marketer for over 6 years, I enjoy helping my clients achieve their goals 🙌

I assist major clients 🌎, startups 🚀, and agencies in acquiring their customers and users by optimizing costs and developing high-performing social ad campaigns 💰

Platforms:

Meta (Facebook + Instagram) / TikTok / Snapchat / Pinterest, as well as LinkedIn, Pinterest, and YouTube.

Together we can:

🎯 Define your customer acquisition objectives

💡 Conceive your 360° Social Media strategy (organic + paid)

💬 Organize workshops to design your acquisition funnel together

🎨 Brainstorm optimization strategies for your creatives

So, what's your project? Feel free to send me a message to discuss it. 📩

Bonus: Strong affinity with the following sectors: wellness, sports, physical and mental health, travel, entertainment.

I am also trained in health coaching and yoga (for pleasure).

Big bonus: I am trilingual in English, Portuguese, and French and I am fluent in Spanish. I can work in all 4 languages.

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

JELLYSMACK
Performance Marketing Manager
ENTERTAINMENT AND LEISURE
May 2021 - Today (5 years and 3 months)
My goal is to maximize and improve my clients' performance through the most effective audiences, my skills, and my expertise in social ads.

My responsibilities:

- Creation and optimization of campaigns for various KPIs for internal projects and for the Jellysmack brand: awareness, traffic, lead/form submit
- Development of a multi-country audience and targeting strategy
- Cross-platform: Initially on Meta, then expanding to YouTube, Snapchat, TikTok, Reddit, Twitch, LinkedIn, Google Display Network
- Tagging and tracking: Creation and preparation of a media plan and tagging plan, assistance with pixel integration and tracking issues
- Measure and optimize campaigns based on main objectives and to maximize internal costs
- A/B testing assets/copy, multi-platform redirect links
- Creative recommendations to find the best formats for each platform
Social Ads TikTok Ads Snapchat Ads Instagram Ads Facebook Ads Performance Marketing Performance Management
WNP
Social Media and Social Ads Consultant
SOCIAL NETWORKS
April 2018 - Today (8 years and 4 months)
Paris, France
I assist my clients in developing their social media strategy, their e-reputation, and their advertising strategies.
My clients:

- Disney EMEA for managing the Instagram account @disneylifestyle: content creation, Instagram ads
- Accorhotels for the Instagram accounts @leclubaccorhotels and @accorhotels: Instagram ads
- Yves Rocher for the 60th anniversary operation: https://yr-lejeu.com/ and social media coverage of the operation: concept and content creation.
- Tag Heuer for Paid Media recommendations for the @tagheuer Instagram account
- Boutique Arthur: P&L management, social ads strategy definition
- Janssen from the Johnson & Johnson group for the creation and management of four Facebook pages: Ensemble face au cancer, Stop au Sida, Schiz'autrement, Psoriasis, parlons-en: graphic charter creation
- Eucerin: Management of the Community Manager team for Facebook and Instagram
Instagram Instagram Marketing Facebook Social Media Meta Ads Pinterest Ads Facebook Ads
Stanlice
Influencer Development Manager
FASHION AND COSMETICS
December 2017 - May 2018 (5 months)
Paris, France
Relationships with influencers, Instagrammers, and YouTubers are crucial today for building a brand, launching a product, or gaining notoriety.

Each influencer is different and often in high demand; each community is unique. That's why it's important to be very careful in sourcing these influencers.

Here is my methodology:
→ Verify audience engagement (a very important step)
→ Frame the communication
→ Negotiate the price
→ Orchestrate the launch

For the Stanlice brand, my goal is to follow this methodology to establish partnerships with an average of 100 influencers per month.
E-commerce Facebook Ads Instagram Ads TikTok Ads

Check out Mathilde's experience

Mélany William and 6 other people have recommended Mathilde

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Digital Marketing - Facebook Ads - Copywriting
Livementor
2017
J'ai suivi toutes les formations Livementor: - Marketing Digital: définition d'une cible (étude de persona), optimisation de tunnels de conversion, référencement SEO , blogging, copywriting, - Facebook : community management, gestion de campagnes de publicité, création de chatbot
Bachelor's Degree in Anthropology
Alcala de Henares , Madrid, Spain
2009

Check out Mathilde's education

Mathilde Barre

Meta Ads Expert | Performance Expert | Acquisition

About Mathilde

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories