Freelancer profile translated to English.
Back to original languageAbout Mathilda
With 10 years of experience in media agencies, advertising sales, and freelance work, I have supported major national brands such as Volkswagen Group, Nestlé, Biocoop, Henkel, Campari, Danone, WW, ManoMano, Sanofi, and Diageo.
Currently on a fixed-term contract at EssenceMediacom as a Senior Strategist, my mission is to leverage every trend, insight, and other strong or weak signal to create impactful and relevant strategies for our clients.
Always seeking inspiration and driven by the desire to push the boundaries of our thinking, I enjoy combining strategic vision with business effectiveness.
Beyond data and analysis, I firmly believe in the power of teamwork and human interaction. Together, we go further and create campaigns that truly make sense.
I will be available again starting in June, working 2 days a week.
👉 If you are looking for a committed, passionate, and human-centered expert, let's connect and imagine new perspectives together!
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 50km)
Experience
- WPP - FranceSenior StrategistCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Paris, France- Brand Audits- Marketing and Business KPI Analysis- Consumer Insight Analysis- Audience Strategies- Trend Watch and Trend Reports- Development of Strategic Recommendations- Collaboration with consulting, media, retail media, digital, and creative teams to advise and manage media strategies- Preparation and participation in audience workshops- Use of AI at various levels of strategic thinking (storytelling, customer journey, image generation, SWOT, competitive analysis, ideation...)Clients: Nestlé, Henkel, Subway, Aperol, Innocent + pitches
- FreelanceFreelance Strategic PlannerCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)Annecy, FranceWith nearly 10 years of experience in the field, I support the Insight and Strategic Planning teams of media owners, research institutes, or media agencies on ad-hoc assignments:- Market and consumer trend analysis- Target audience studies- Development of strategic recommendations- Training on the use of TGI France (Kantar Media study)I also support entrepreneurs in developing their brand strategy (competitive analysis, target audience selection, positioning, promise, objectives, media recommendations).Confidential clientele (under NDA).
- Re-Mind PHDHead of Strategic Planning and InsightsCONSULTING AND AUDITSNovember 2020 - May 2022 (1 year and 6 months)Boulogne-Billancourt, FranceTaking on the role of Head of Strategic Planning and Insights, I expanded my department by hiring an Insight Executive, thus forming the "Insights Team".In addition to existing responsibilities, new missions included:- Participation in the development and presentation of strategic recommendations and annual brand reviews- Media investment modeling exercises- Development of media landscapes- Participation in the development of Omni (proprietary insights and activation platform) within the agency- Supporting teams in valuing their media campaigns (writing Best Cases and submitting for awards)- Management of an Insight Executive- Close collaboration with Annalect - Data Expertise agency within OMGClients: Volkswagen, Skoda, Audi, Porsche, La Prairie, Chanel, Salomon, Sanofi, Diageo... + pitches
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Education
- IN PROGRESS - Digital Marketing and Performance CertificateEM Lyon2025Cette formation a pour objectif de mettre de l’ordre dans sa démarche de marketing digital en la rendant actuelle, performante, mesurable et éthique. La formation "Marketing Digital et Performance" permet la validation du bloc de compétences RNCP36890BC02 "Contribuer à la création de valeur pour les clients, en s’appuyant sur les outils du marketing digital" de la certification professionnelle "Manager d’unité opérationnelle", de niveau 7 délivrée par emlyon et enregistrée au RNCP sous le numéro 36890
- Master I - Manager in Communication, Marketing and Advertising, Marketing and AdvertisingISCOM2014Master I - Responsable en Communication, Marketing et Publicité, Marketing et Publicité