Freelancer profile translated to English.
Back to original languageAbout Mathieu
Data Analytics & Artificial Intelligence Consultant, a graduate of EDHEC Business School, I have gained significant experience in the retail and fashion sectors, with a particular focus on digital transformation and commercial performance optimization.
With strong expertise in data analysis and practical marketing experience, notably at Nike, I have successfully combined data-driven insights with creative strategies to enhance customer experience and drive growth. My approach integrates predictive analytics and customer journey optimization, contributing to informed decisions and measurable results.
Passionate about discovering new opportunities through intelligent data exploitation, I am committed to tackling challenging projects, combining analytical rigor with marketing vision to transform data into a performance lever.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Aivancity AI & Data Science SchoolFreelance Business Intelligence ProfessorMarch 2024 - April 2024 (1 month)Paris, France• Teaching master's students on data visualization, analysis techniques, and KPI development to support business strategies• Introduction to fundamental concepts of strategic thinking for analysis, including strategic alignment, pyramid principle, and Design Thinking principles• Supervising final year projects for MSc Data Management students, ensuring comprehensive understanding and successful project completion
- NikeSenior Manager Marketing ScienceApril 2022 - April 2024 (2 years)Hilversum, NH, Netherlands• Supervising data scientists in creating a self-service tool for EMEA marketing campaign planning and tracking, while ensuring data visualization and insights meet marketing team expectations• Delivering insights on the multitouch consumer journey to implement A/B tests for optimizing journey effectiveness• Supporting management's strategic decisions by delivering marketing forecasts and insights• Transforming marketing strategy into measurable KPIs by designing a framework ensuring increased accountability for performance results
- NIKE European Operations Netherlands B.V.Product Merchandising & Membership AnalystE-COMMERCEJanuary 2021 - May 2022 (1 year and 5 months)Hilversum, NetherlandsCreating insights and KPI frameworks on assortment and product lifecycle, demonstrating consumer-level data to support franchise management• Training merchandising and planning teams to design tailored assortments for Nike members through data tools• Applying design thinking principles to create solutions and an operating model optimizing support for over 100 merchandisers and planners• Collaborating with commercial stakeholders to lead the implementation of member-centric seasonal planning
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Education
- Master 2 in MSc Data Analytics & Artificial IntelligenceEDHEC Business School –2019Master 2 en MSc Data Analytics & Artificial Intelligence
- French Baccalaureate (equivalentLycée Militaire de Saint Cyr l'École2013Baccalauréat français (équivalent