Freelancer profile translated to English.
Back to original languageAbout Mathieu
Hello and welcome to my profile!
I am Mathieu, a true marketing expert and jack-of-all-trades.
I have had the opportunity to work in companies of all sizes (from early-stage startups to large CAC 40 groups) and in various sectors (Mobility, Automotive, Banking/Insurance, HR, etc.).
My true passion is implementing Digital Marketing strategies to scale businesses (B2C & B2B).
More broadly, I can assist you with all your marketing projects:
- Acquisition Strategy (Google, Facebook, ...)
- B2B Inbound Marketing
- Website Improvement (content, landing pages, etc.)
- CRM & Customer Engagement Strategy
- Partnership Implementation
- Social Media B2C & B2B
- Data & Analytics (reporting, P&L management, etc.)
Feel free to consult my CV profile for all my experiences.
Whatever your project or the size of your company, do not hesitate to contact me, I will get back to you quickly.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BrigadVP MarketingHUMAN RESOURCESJanuary 2023 - Today (3 years and 5 months)Bd Périphérique, Paris, FranceBuilding and leading a high-performing team of 8 Marketing specialists.✓ Driving business growth and expansion on both sides of the platform.✓ Accelerating recruitment campaigns and attracting top talent.✓ Increasing user lifetime value and enhancing customer engagement.✓ Developing community strategies for brand loyalty and advocacy.✓ Implementing successful B2B inbound strategies.✓ Executing accelerated SEO strategies for increased visibility.
- ZEWAYChief Marketing OfficerTRANSPORTATIONJanuary 2022 - January 2022Paris, FranceManaged a team of 2 people focused on driving business growth and achieving strategic objectives.✓ Implemented and managed successful lead generation campaigns to boost sales and increase customer acquisition.✓ Enhanced website performance by implementing tracking mechanisms and utilizing a reporting suite to provide actionable insights for informed decision making.✓ Led the development and execution of product launch plans, ensuring successful market entry and maximizing product visibility.✓ Created and reinforced brand identity through impactful awareness campaigns and targeted events, effectively engaging the target audience.Achievements:► Tripled the number of leads compared to the previous year, driving substantial business growth.► Implemented a comprehensive reporting suite on Data Studio, enabling data driven decision-making and performance tracking.► Participated in five major events, significantly expanding brand presence and fostering valuable industry connections.
- CARREFOURBusiness Manager - Car rentalRETAIL (LARGE RETAILERS)January 2021 - December 2021 (1 year)91300 Massy, FranceLeading a 6 people team in charge of developing car rental business in a 870 branches network inside Carrefour Group environment.✓ 15% of revenue growth YoY by straightening out underperforming stores✓ +3 pts NPS customer satisfaction improvement by digitalizing the customer journey✓ 5 branches equipped with electric vehiclesAchievements► Car Rental business growth YTD ==> +17% vs 2019 / +2.5 NPS Score YoY
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Education
- Master of BusinessMBA ESG2010Master of Business Administration (M.B.A.), Digital and Ebusiness
- Bachelor of BusinessESSEC Business School2009Bachelor's Degree, Marketing, Ebusiness,