Freelancer profile translated to English.
Back to original languageAbout Mathieu
Manual reporting, forgotten follow-ups, content that takes 3 hours instead of 30 minutes... I've experienced it all from the inside in a marketing department.
Today, I help VSE/SME marketing teams save hours each week through **automation and generative AI**. **No technical jargon**, no overly complex systems: we **identify your repetitive tasks together**, and implement concrete solutions that run.
What I do specifically:
→Audit your marketing processesto identify what can be automated
→Implement automations(emailing, CRM, reporting, content creation, competitive intelligence agent)
→Continuous trainingof your teams on generative AI and automation tools to make them autonomous
→ Creation ofcustom AI agentsadapted to your business
My approach:I speak marketing, not tech**. AI and automation are means, not an end. The goal is for **your team to save timeon operational tasks to focus on what matters: **strategy and creativity**.
French
Native or bilingual
English
Conversational
Can work on-site
Nancy (up to 50km)
Experience
- FD MarketingSEO Optimization & Community ManagementE-COMMERCEAugust 2024 - August 2024 (1 month)Nancy, FranceI had the opportunity to work on this exciting project recently: creating a turnkey WordPress website for a client who wanted to launch their online business. I took care of everything, from design to structure, including content integration and SEO optimization. My goal was to deliver a site that was not only aesthetically pleasing and functional but also high-performing from the start on search engines. I worked closely with the client to ensure the result perfectly matched their expectations, while providing them with a solid foundation for their online visibility. This type of project particularly motivates me, as it combines my web design and SEO skills to offer a complete and effective solution.
- Agence NookiDigital Marketing AssistantSOCIAL NETWORKSJanuary 2024 - Today (2 years and 5 months)Nancy, FranceI had the opportunity to manage digital advertising strategies for both clients and my own projects, which allowed me to develop a **comprehensive view of online marketing and paid acquisition**.This experience gave me solid expertise increating and optimizing advertising campaignson Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, and LinkedIn Ads. I designed and managed high-performing Social Ads strategies, enabling my clients to **increase their visibility, attract more prospects, and boost their sales without breaking their budget**.My mastery of advertising platforms allows me to optimize **every euro invested**, by constantly testing and adjusting campaigns **to achieve the best possible return on investment**. By combining **precise targeting, compelling messages, and engaging visuals**, I help businesses reach **the right audience, at the right time, with the right offer**.In parallel, my experience incontent creation and web designallows me to create impactful ads tailored to different social media formats. Each visual and text is designed toconvert effectivelyand **maximize engagement**.Today, I supportVSEs, SMEs, and freelancersin developing their business through simple, effective, and accessible advertising strategies. My approach is **transparent and profitability-focused**, with regular monitoring and continuous optimization to **ensure concrete results**.
- IUT Nancy-CharlemagneStudentSeptember 2022 - Today (3 years and 9 months)Nancy, France
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Education
- Baccalauréat, EconomicsLycée de la communication2021Baccalauréat, Économie
- BUT GEAIUT Nancy-CharlemagneActuellement en BUT GEA (Gestion des Entreprises et des Administrations), avec une spécialisation en marketing, je me lance dans l'aventure freelance pour mettre à profit mes compétences et mon savoir-faire acquis tout au long de ma formation et de mes expériences professionnelles. Mon parcours académique m'a permis d'acquérir une solide compréhension des stratégies marketing et des outils numériques indispensables pour répondre aux défis actuels des entreprises. Au cours de mes études, j'ai été formé à la gestion de projets marketing, à l'analyse de données et à la mise en œuvre de campagnes publicitaires efficaces. J'ai également développé une expertise dans l'utilisation de Wordpress pour la création de sites web et la publication de contenu, ce qui m'a permis de travailler sur des projets concrets et de produire des résultats tangibles pour diverses entreprises. Ma capacité à élaborer et à exécuter des stratégies d'acquisition SEO et SEA a été renforcée par des projets pratiques où j'ai pu optimiser le positionnement de sites web et augmenter le trafic organique. J'ai aussi acquis une expérience précieuse dans la création de contenu, en alliant créativité et pertinence pour capter l'attention de l'audience cible et transmettre des messages percutants. En tant que freelance, je suis déterminé à utiliser ces compétences pour aider les entreprises à atteindre leurs objectifs marketing. Que ce soit pour développer votre présence en ligne, créer un site web attractif, optimiser votre référencement, ou produire du contenu de qualité, je suis prêt à relever ces défis et à apporter une valeur ajoutée significative à votre projet. Travaillons ensemble pour donner un nouvel élan à votre marque et maximiser votre succès !
Certifications
- Google Ads Search CertificationGoogle2025