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Mathieu StrabachMS

Mathieu Strabach

Organisation Designer – AI & Transformation

€1,000/day
Strasbourg, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathieu

For over ten years, I've designed digital products, services, and user experiences.

Today, my work is on a higher level.

I support companies in their transformation in the age of AI by helping decision-makers answer a simple but structuring question:what do we choose to automate, what must remain human, why, and how do we measure this transition?

My approach is deliberately technology-agnostic. I don't recommend one AI model over another. I design the decision framework that will then enable AI architects and technical teams to implement the most suitable solutions.

I intervene primarily on:
  • Defining the AI transformation strategy
  • Facilitating scoping and arbitration workshops
  • Formalizing target roles and new responsibilities
  • Writing functional specifications
  • Mapping new processes, workflows, and services (Service Blueprints)
  • AI governance and decision rules
  • Prioritization and transformation roadmap.
My conviction is simple: AI does not transform an organization on its own. It is human choices that determine what it becomes.

I work directly with general management, business units, product departments, and transformation teams to design these trade-offs before any technical implementation.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Strasbourg (up to 50km), Paris (up to 20km), Nancy (up to 50km), Épinal (up to 50km), Metz (up to 50km)

Experience

  • IBM
    AI Designer
    BANKING AND INSURANCE
    June 2026 - Today (2 months)
    Strasbourg, France
    On assignment at a major banking group, I am supporting teams in defining their agentic strategy and developing everyday assistants.

    I facilitate business and strategic workshops and design agentic systems to enhance the decision-making capabilities of bank advisors.
    Generative AI AI Automation Innovation and Design Thinking AI Design Prompt Engineering
  • Hager Group
    Designer
    INTERNET OF THINGS (IOT)
    September 2022 - March 2025 (2 years and 6 months)
    Obernai, France
    Under the direction of the Interaction Design Manager, lead designer (founding ad-hoc) on several major projects:
    • B2B and B2C charging station mobile application - internationally awarded with an IF Gold Design Award.
    • Mobile application for commissioning connected electrical panels (B2B)
    • Definition of a transverse vision for all connected experiences and unified redesign of fragmented journeys for commissioning connected products (IoT).
    • Product and UX benchmarks for C-Level.
    • Project awarded an iF Gold Design Award: Hager Charge

    Impact and achievements:
    • Exploration around e-mobility and behavioral energy management, which contributed to maintaining Hager's market leadership.
    • Agile support for product and technical teams.
    • Multidisciplinary workshops (personas, roadmaps, co-design).
    • Prototypes and high-fidelity mockups for PMs, POs, and developers.
    • Co-organization of User Research with user researchers.

    Design Ops & Design System:
    • Scoping and co-design of the Design System intended to standardize the design of a dozen apps (web, mobile, and software).
    • Responsible for the Motion Design guidelines of the Design System. Management of a freelance motion designer and supervision of external agencies.
    • Implementation of a task tracking tool on Notion for all designers in the Design Studio, and support for Hager Group's Communication Department in implementing a similar tool.
    • DesignOps missions dedicated to the design team's dynamics and common rituals.
    • Active monitoring of UX, UI, and motion design.
    • Co-organization of Design Reviews for C-Level.
    • Organization of Design Jams with other designers in the team.
    • Mentoring and support for other designers
    User Experience Design Benchmarking and Competitive Analysis Design System Creation UI/UX Design Design Ops
  • Ministère de l'Éducation nationale, de la Jeunesse et des Sports
    Service Designer
    PUBLIC SECTOR
    September 2021 - October 2022 (1 year and 1 month)
    Paris, France
    Mission to improve lifelong education and training for individuals within the Ministry of National Education.

    • Open-source design of an educational data exchange application based on the blockchain ecosystem. Hands-on front-end work.
    • Prototyping, research, facilitation of strategic workshops
    • Support for the Prometheus-X association
    • Design evangelism with a public interest objective

    I brought agility, clarity, and a product mindset to the administration.
    Interactive Prototype Agile Method User Experience Design

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Education

  • Small Business Entrepreneur Title
    CNAM Nancy
    2012
    Management, comptabilité et droit des affaires
  • DUT SRC
    IUT Saint-Dié
    2009

Skill set

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