Freelancer profile translated to English.
Back to original languageAbout Mathieu
SEO and web writer consultant in Lille đ
I am convinced that I can help you achieve your business objectives (increase in traffic, gain in visibility, increase in click-through rate, improvement in turnover⊠). đ
1ïžâŁ I havegreat availabilityfor your projects.
2ïžâŁ I offeraccessibleservices (for VSEs/SMEs, freelancers).
3ïžâŁ I ammotivated and curiousto learn continuously, to work on varied projects.
I obtained the certificationRS6521 â Improve the visibility of a website through natural referencing (SEO)in 2025. I also graduated with a Master's degree in web and digital professions in 2024. đ
I can work remotely and in person (Lille and surrounding areas). đ»
I joinedthe Lille association ABC Learningin March 2026 to support the team in managing websites, particularly by participating in optimizing their web visibility, improving their content, and user experience.
My natural referencing (SEO) services:
- Performing a complete audit (technical, content, and popularity) of your website,
- Implementing an SEO strategy,
- Developing personas,
- Competitor analysis,
- Writing optimized content,
- On-page and off-page optimization,
- Implementing a netlinking strategy,
- Optimization for GEO (AI, LLMs),
- Monitoring and analysis of your data / KPIs.
Some data about my blog Conte Japonais:
I have a blog (contejaponais.fr) where I publish articles related to Japanese tales, mythology, and culture. I am also gradually working on its natural referencing independently. đž
đč5,788 engaged sessions and 410,000 impressions | From January 1st to December 15th, 2025.
đč221 engaged sessions (including 192 organic) between 05/18 and 06/19, 2026.
I am very active, so do not hesitate to contact me to discuss your projects or missions :)
French
Native or bilingual
English
Fluent
Japanese
Conversational
Can work on-site
Lille (up to 15km)
Experience
- Association ABC LearningSEO Manager (Volunteer)CIVIC AND SOCIAL ORGANIZATIONSMarch 2026 - Today (5 months)Performing SEO audits, technical corrections, content optimization, netlinking strategy...
- Conte JaponaisPersonal BlogCULTUREMay 2023 - Today (3 years and 3 months)Lille, France
Japanese Tales - Blog on Japanese tales, mythology, and culture đž
Personal blog developed on WordPress, dedicated to Japanese tales, Japanese mythology, and traditional Japanese culture. This site represents a long-term editorial project and, above all, a real SEO laboratory, whereI experiment and apply concrete and measurable natural referencing strategiessince 2023.Blog objectives:- Provide relevant, original, and high-quality content.
- Work on itsvisibilityby carrying out long-term natural referencing actions.
SEO & Content Production Strategy
Here are the aspects I work on for my blog:- Strategic keyword research
- Development of semantic briefs
- SEO web writing
- Integration of Linkbaiting
- Use of SEO & AI tools
- Indexing and crawl management
- On-page optimization
- Instagram posts
- Data collection & analysis
- Content updates
This blog allows me to work on SEO independently, try new things, and stay updated on Google's Core Updates. - WorldlineProduct Owner (internship)LOGISTICS AND SUPPLY CHAINMarch 2024 - August 2024 (5 months)Seclin, FranceWork on the project entitled "Solidarity Pathway" intended for social workers in departmental councils in France. It serves to streamline and improve the care of people whom social workers assist.Here are the tasks I was able to perform:
- Design and improvement of functionalities
- Writing User Stories and Acceptance Criteria
- Participation in agile ceremonies
- Writing and publishing documentation (user & internal)
- Co-creation and collaboration
This internship allowed me to develop skills related to project management, participate in agile ceremonies, and collaborate with different teams.
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Education
- SEO TrainingWeb My Day (e-learning)2025Formation SEO certifiante
- Master's degree in Web and Digital ProfessionsUniversity of Lille (Pont-de-Bois campus)2024Webmarketing, communication digitale, rĂ©fĂ©rencement naturel, langages de programmation, UX design, montage vidĂ©o, Web Analytics, gestion de projetâŠ
Certifications
- RS6521 â Improve the visibility of a website through natural referencing (SEO)La WAB2025