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Mathieu SerranoMS

Mathieu Serrano

Program Director | Ex-VP Ops

€950/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathieu

I support general management and business units in structuring their performance and conducting high-stakes operational transformations (growth, reorganization, profitability improvement). In this context, I offer a complete diagnosis, with concrete recommendations and a prioritized 90-day roadmap to secure the execution of critical initiatives and maximize business impact.

Former VP Operations and former transformation consultant, I work in complex B2B environments to clarify organization, implement performance management, and secure the execution of cross-functional programs.

Accustomed to international contexts and Executive/Management Committee interactions.

Types of missions:

• Structuring or reorganizing an Operations department (Customer Success, Customer Service, Back-office)
• Improving sales performance and management (KPIs, OKRs, KAM organization)
• Cross-functional program management (Sales / Product / Marketing)
• Implementing multi-country activity management
• Preparing and securing transition or transformation phases
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • StaffMe
    VP Operations
    HUMAN RESOURCES
    February 2024 - December 2025 (1 year and 10 months)
    Paris, France
    Scope & Context:
    B2B services (freelance & interim). Member of the management committee, responsible for the Operations division (France). Demanding environment requiring strong operational discipline and cost optimization.

    Responsibilities:
    • Organization and management of Operations teams
    • Management of 20 employees (Customer Success Managers, B2B/B2C Customer Service, Administration & Payroll, Collections)
    • Structuring of operational processes
    • Definition and monitoring of the roadmap, team OKRs, and KPIs (CSAT, staffing rate, productivity, service quality)
    • Management of cross-functional projects with Sales, Product, Marketing
    • Identification, scoping, and implementation of automation and performance improvement initiatives (e.g., AI callbot)
    Achievements and results:
    • Reorganization of teams by client segments (Large Accounts / SMB)
    • Redesign of processes and improvement of operational efficiency: +15 points in staffing rate, CSM CSAT raised to 95%
    • Optimization of tools (Salesforce, Aircall, Metabase)
    • Maintenance of Customer Service CSAT at 88% despite a doubling of ticket volumes
    • Deployment of PoCs and support for large accounts
    OKR Operational Excellence Performance Management Target Operating Model Strategic PMO
  • TheFork
    Sales Strategy & Operations Manager
    TECH
    May 2021 - May 2023 (2 years)
    Paris, France
    Context & Scope:
    B2B2C SaaS - 12 countries (Europe & Australia). Cross-functional role between Acquisition and Customer Success in an international environment

    Responsibilities:
    • Analysis and management of multi-country sales performance
    • Coordination between local and central teams (Product, Sales, Marketing, Finance, Legal)
    • Management of strategic initiatives for top management (structuring and managing cross-functional objectives)
    • Harmonization of sales practices between countries
    Achievements and results:
    • Negotiation and deployment of an international partnership covering 8 countries
    • Definition of the Go-to-Market Strategy for a SaaS product launch and management of a 60-person matrix project team: €1 million in revenue generated in one year
    • Harmonization of key account management (hunting/farming allocation, key activities, variable compensation)
    • NPS and customer experience improvement initiatives
    OKR Operational Excellence Performance Management Sales Performance Management Strategic Partnerships
  • TheFork
    Customer Success Optimization Manager
    TECH
    January 2020 - May 2021 (1 year and 4 months)
    Paris, France
    Context & Scope:
    B2B2C SaaS – Multi-country. Role dedicated to structuring and industrializing Customer Success practices

    Responsibilities:
    • Definition of 'standard' Customer Success processes (onboarding, portfolio monitoring)
    • Implementation of performance indicators and management tools
    • Support for local teams (over 100 Account Managers and Customer Success / Sales managers)
    Achievements and results:
    • Formalization of a standard onboarding process
    • Improved visibility of Customer Success performance
    • Greater consistency in international practices
    • Creation of toolkits (standard contracts, portfolio performance monitoring dashboards, etc.)
    Sales Performance Management Process Management Customer Success Operational Excellence Salesforce

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Education

  • Master's degree in International Project Management
    ESCP Business School
    2011
  • Degree from Sciences Po Bordeaux (BAC+5) and Master's degree in Public Administration and Management
    Sciences Po Bordeaux
    2010

Skill set

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