Freelancer profile translated to English.
Back to original languageAbout Mathieu
In theproduct field for 10 years**, I was first an **entrepreneurfor 2 years before evolving fromFounding Product Designer to VP Designat Brigad for 7 years (raised €50M, including Balderton Capital), supporting the **growth from 10 to over 200 people**.
In January 2025, I am (re)becoming independent to support startups and scale-ups in their product design, from strategic thinking to delivery, by managing the entire design process.
On a personal level, I am described as very curious, a good listener, a team player, rigorous, funny, and positive 😄
✍️Core Expertise:**Product Design** (certified by The Design Crew - Advanced Product Discovery)
> Vision and strategy
> User research & analytics
> UI Design / Design system / Prototyping
> User testing
> Hand-off and Delivery
> Tracking and iterations
🎯Secondary Skill: Product Marketing and Brand Strategy
> Art direction and brand design/content
> Market research and analysis
> Positioning and messaging
> Go-to-market strategy
🏹Secondary Skill:**Product Management** (certified by Thiga - Lead Product Manager)
> Strategic thinking
> Inter/intra-project prioritization
> Alignment of business/user/technical objectives
⛑️Some Projects
> Structuring Brigad's product design and brand throughout its growth frompre-seed to Series B(€33M), and from **10 to 200 employees**.
>Complete Design Systemat Brigad, covering web and mobile platforms, aligning Figma and code (React), and extending to brand and marketing elements.
> Projects for **Le Bon Coin, Ankorstore, Bolt, and Ornikar**, with the objective of improving user journey conversions.
> Leading therebranding of Brigad over 9 monthsand deploying it to teams in France and the UK.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- DeezerDesign System ManagerFILM AND AVJanuary 2026 - Today (5 months)Paris, FranceTaking over the Design System at Deezer:
- UI revamp
- Implementation of processes and rituals
- Documentation and guidelines
- Audit of the current state
- Implementation of qualitative and quantitative metrics
- HomeExchangeHead of Product DesignTRAVEL AND TOURISMMarch 2025 - September 2025 (6 months)Paris, FranceHelping the CPO structure the Product Design team while acting as Senior Product Designer.
- Revamp of the Onboarding: user research, data analysis, strategy, vision, AI prototyping, first iterations.
- Revamp of the Search page: user research, data analysis, strategy, AI prototyping, first iterations.
- ResearchOps: revamp of the feedback collection process across the company, implementation of a Research Repo.
- DesignOps: revamp of the product & design process in alignment with tech, reorganization of the meeting stack, implementation of new rituals, Notion documentation, Slack organization, reorganization of Figma.
- Management of an international team of 3 Designers (Croatia, Spain, France), coaching, implementation of new rituals etc.
- BRIGAD SASVP Brand ExperienceHUMAN RESOURCESSeptember 2022 - Today (3 years and 9 months)Paris, France**Mission**: Ensure a consistent and high-quality user experience across all Brigad touchpoints, from Product Design to Customer Care / Sales / Marketing / Communication interactions.> Lead the company's rebranding over 9 months and organize the reveal event> Build a Brand Experience team of 6 people: Videographer, Brand Designer, France Communication and UK Communication, Social Media, Community.> Collaboration with Product Design: design system, design critique, etc.> Collaboration with Product Marketing: positioning, market analysis, messaging, go-to-market> Collaboration with Growth Marketing: acquisition campaigns, website (Webflow)
Reviews
Jean-Sébastien
POINT LIGNE PLAN
Reviewed on 1/3/2017
Everything went very well. Mathieu quickly immersed himself in the project and the atmosphere, so much so that we were able to complete our project on time. His deliverables were of the required quality.
AD
Account deleted
Reviewed on 12/19/2016
Second day with Mathieu, everything went very well. We highly recommend him.
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Education
- Double degree Master of Management and Master of Science in MarketingEDHEC Business School2013
- University exchange programSeoul National University2011
Certifications
- Lead Product ManagerThiga2019
- UX Designer CertificationLes Gobelins2017