About Mathieu
- Former Marketing Manager at a real estate agency.
- +40 clients supported
- Specialized referencing for local businesses
- I work with agencies like Century 21, Orpi, and Re/Max.
- **Complete SEO Audit**: visibility, competition, local performance.
- **Clear Action Plan**: focusing on the 80-20 rule for SEO results.
- **Local SEO**: Google listing optimization.
- **Monthly Reporting**: tracking traffic, rankings, conversions.
- Initial discussion to understand your needs.
- Clear proposal with action plan and budget.
- Quick project launch (one-off or monthly support).
French
Native or bilingual
English
Fluent
Experience
- ViseloLocal and Real Estate SEO ConsultantCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 10 months)Brest, FranceLocal and Real Estate SEO AgencyServices offered:1. SEO Audit and Technical Optimization
- In-depth analysis of strategic keywords related to your local or real estate business.
- CompetitiveSEOanalysis and search intent.
- Optimization of Title tags, Meta Descriptions, Hn tags, and internal linking.
- Improvement of technical performance: loading speed, mobile-friendliness, URL structure, indexing.
- Correction oftechnical SEO errors(Core Web Vitals, redirects, sitemap, robots.txt).
➡️ Laying solid SEO foundations to ensure better Google indexing and long-term organic growth.2. Content Creation and Optimization (SEO Copywriting)- Long-tail keyword research specific to your market / local real estate.
- SEO-optimized writing of blog posts, service pages...
- Semantic optimization and rewriting of existing content to improve its ranking.
➡️ making your siteTHE local reference and attracting qualified traffic + conversion = client leads.3. Local Referencing Strategy (Local SEO)*Optimization of your Google Business Profile.- Regular writing of local SEO posts to boost your visibility.
- Management of customer reviews to strengthen your local SEO e-reputation.
- Submission to directories, local backlinks for real estate.
- Optimization of local pages (city, region) to capture searches for "profession + city" or "**real estate agency + city**".
➡️ maximize your local presence on Google and Google Maps through SEO.Why hire a local / real estate SEO consultant?Whether you are a real estate agency, a local business, or an independent professional, I help you transform your website into a true client acquisition lever through a tailor-made SEO strategy. 🚀 - BrickSquareMarketing ManagerREAL ESTATEJanuary 2023 - July 2024 (1 year and 6 months)Bruxelles, BelgiumReal estate SEO: website audit and natural referencing strategy design, leading to a 20% increase in organic traffic.Development of strategic presentations (decks and pitch decks) for real estate developers and B2B tenants.Market research on brand SEO positioning and competitors.Copywriting of SEO-optimized blog posts for real estate.Creation of a new branding (brand vision and personality, typography, new website). Designed for SEO.
- DFC2Sales Strategy ConsultantCIVIL ENGINEERINGMay 2023 - December 2023 (8 months)Sales development project: market study for a new point of sale and increasing the number of traveling sales representatives in Brittany and Loire Valley.Evaluation of the company's positioning (competitors, client types, sales distribution channels).Qualitative analysis through internal interviews and quantitative analysis of internal data.Formulation of strategic and operational recommendations to optimize performance and drive growth.
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Education
- Master of Science in ManagementIESEG School of Management2024Search Engine Optimization (SEO) Stratégie marketing produit Marketing digital Publicité en ligne (Google Ads, Meta Ads) Études de marché et sondages clients
- Master in Business Administration (MBA)University of Cyprus2023Stratégie d’entreprise Entrepreneuriat Portfolio management Négociation Business Development
Certifications
- Content-Focused SEOSemrush2024