Mathieu P.

As a digital marketing and design specialist for Mon Petit Poisson, I was tasked with creating the brand's visual identity and designing an e-commerce website mockup focused on group orders and conversion.

• Website Mockup: Designed a functional and aesthetically pleasing mockup, optimized for intuitive navigation and specific group ordering features.

• Visual Creation: Produced attractive visuals for the website and marketing materials, highlighting seafood products.

• Logo and Brand Identity Design: Developed a striking logo and a visual identity aligned with the brand's values and target audience.

• Branding Strategy: Ensured overall consistency between the logo, color palette, and graphic elements for impactful communication.

• Creative Support: Collaborated closely with the developer responsible for WordPress implementation to ensure fidelity to the defined design and user experience.

This project enabled Mon Petit Poisson to launch with a strong visual identity and a professionally designed website, offering an optimized user experience tailored to the brand's business objectives.

As a digital marketing and content creation specialist for Le Pain des Frouzes, I was tasked with managing their digital communication strategy and enhancing their visibility through creative projects, including an advertisement for regional cinemas.

• Social Media Management: Created and managed engaging content (posts, stories, reels) for Instagram and Facebook, highlighting the company's artisanal and local values.

• Branding Strategy: Strengthened the visual identity in line with proximity and artisanal know-how values, including seasonal campaigns like "Pain du Mois" (Bread of the Month).

• Cinema Advertisement:

• Produced a 20-second video, optimized for cinema screening, adhering to technical and storytelling constraints.

• Low-Budget Production: Filmed with an iPhone, edited and mixed using professional software, and included a voice-over I performed myself thanks to my electronic music skills.

• Collaboration with Local Producers: Created content showcasing Le Pain des Frouzes' partners, such as Moulin de Champ d’Oguz, to strengthen ties with regional producers.

• Customer Engagement: Implemented interactive initiatives (recipes, polls, feedback requests) to engage a loyal community and support local artisans.

This project demonstrates my versatility and ability to transform ideas into impactful content, even with limited resources. Through these actions, Le Pain des Frouzes has strengthened its brand image and visibility while highlighting its artisanal values.

As a content creator and designer, I was commissioned by Golf de Lavaux to design and produce their year-end newsletter for 2023, aimed at members and associates. The objective was to convey warm wishes while highlighting the past year's key moments and upcoming projects.

• Graphic Design: Created a clean and elegant design, in harmony with the upscale image of Golf de Lavaux, including seasonal visuals and colors reflecting the holiday season.

• Editorial Content: Wrote personalized and engaging messages to thank members for their loyalty, while presenting the key initiatives of the past year.

• Event Highlights: Included a summary of the significant events of 2023 (tournaments, association meetings, development work) and announced activities planned for 2024.

• Digital Optimization: Adapted the newsletter for smooth reading on all devices (mobile, tablet, desktop), with interactive links providing direct access to the Golf de Lavaux website and social media.

• Visual Consistency: Maintained the club's visual identity, using high-quality visuals that showcase the exceptional setting and the excellence of the services offered.

This newsletter allowed Golf de Lavaux to strengthen its connection with its members while enhancing its image and future commitments. A project that illustrates my ability to combine design, writing, and digital strategy for impactful communications tailored to a discerning audience.