Freelancer profile translated to English.
Back to original languageAbout Mathieu
🚀Expert Digital & E-commerce — 15 years of experience serving your online growth
For over 15 years, I have been supporting brands and companies in structuring, developing, and optimizing their digital and e-commerce businesses, particularly in the Luxury (YSL, Kenzo, LVMH, Roger Vivier, Bompard), fashion, cosmetics, and entertainment sectors.
✅Launch or structure your e-commerce business?
Together, we will define the best digital strategy, choose the appropriate platform (Shopify, Wordpress, Magento…), and the optimal ecosystem (CRM, acquisition, loyalty).
Projection of investments, revenue modeling by lever (SEO, SEA, SMA, marketplaces, affiliation, influence, email marketing).
📈Accelerate your digital growth?
Performance audit, targeted action plan, activation or optimization of your channels.
Implementation possible directly or with your internal teams.
👔Need a transition manager or digital leader to manage your projects?
Agile intervention, for short or long missions, part-time or full-time, with start-ups, SMEs, mid-sized companies, or large corporations.
Management, international coordination, change management.
💡Flexible services:hourly rate, fixed fee, or performance-based, according to your objectives.
=> maximize your return on investment while limiting risks.
🛠️Key Expertise:
• Website Redesign (Shopify Partner)
• Digital & E-commerce Strategy
• Internationalization & Cross-border Development
• SEA: Google Ads, Shopping, Merchant Center
• Social Ads: Meta (Facebook, Instagram), Pinterest, TikTok
• CRM, Email Marketing & Marketing Automation (Klaviyo, Brevo, Mailchimp)
• Affiliation
• Facebook Business Manager (setup, debug, pixel, audiences)
• Analysis & Reporting: Google Analytics, GA4, Looker Studio
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- Sküma WaterE-commerce & Digital Growth SupportRETAIL (SMALL BUSINESS)December 2024 - July 2025 (7 months)Paris, FranceFor Sküma Water, a brand specializing in water filtration and remineralization solutions, I supported the team in structuring and accelerating its e-commerce activity, with a performance and results-oriented approach.Interventions carried out:• Complete Shopify website redesign: optimization of UX and conversion funnel (CRO), improvement of customer journey and product pages.• Implementation of acquisition and visibility fundamentals:• SEO: optimization of content and site structure.• SEA: Google Ads / Shopping campaigns, advanced optimizations on Google Merchant Center.• SMA: Social Ads activation (Facebook / Instagram) to support brand awareness and conversion.• CRM & email marketing automation: creation of automated scenarios (welcome pack, abandoned cart, post-purchase) with a nurturing / loyalty approach.• Business development support: strategic advice on activating the right levers according to growth objectives, budget allocation between acquisition and loyalty.Mission carried out in direct management with the founders and operational teams, with both a strategic and very operational vision.
- Eric BompardChief Digital & Client OfficerLUXURY GOODSSeptember 2022 - April 2024 (1 year and 7 months)Paris, FranceTransition ManagementMember of the executive committee, responsible for defining and implementing the e-commerce and CRM strategyManagement of 20 employeesManagement of E-commerce, CRM, Data, and Customer Service departments, with an omnichannel approach for a seamless and consistent customer experienceMaintained good e-commerce results during and after Covid, outperforming other sales channels in a declining market, by optimizing costs, technical solutions, internal organization, and accelerating the acquisition/conversion/loyalty trio.Supervision of e-commerce performance:- Definition and execution of the acquisition strategy with a mix of channels including SEO, SEA, SMA, email marketing, retargeting- Management of the commercial calendar and key events, including specific campaigns to maximize sales during strategic periods (sales, holidays, etc.)- Continuous optimization of conversion rates (CRO) through analysis of customer journeys, reduction of friction points, and improvement of user experience- A/B testing to evaluate and improve the performance of product pages, conversion funnels, and emailsOptimization of customer loyalty processes, with a focus on the CRM program, advanced segmentation, and marketing campaign automation.Development of B2B activity, creation of a new sales channel and e-commerce developmentManagement of digital innovation projects, including digital transformation, website redesign, and data optimization for strategic decision-makingTechnical environment: implementation and optimization of SalesForce Commerce Cloud, Splio, Imagino, AB Tasty, Botify, AddingWell, Octipas, Global-E...Collaboration with internal and external teams to maximize profitability, improve customer engagement, and support long-term growth.
- AlpeniteKey Account France & Business DevLUXURY GOODSSeptember 2021 - May 2023 (1 year and 8 months)Paris, FranceResponsible for the LVMH account for 10 HousesRepresentative of ALPENITE (Italian company) and the Arsenalia group in FranceSalesForce Commerce Cloud, Akeneo, Coremedia, Bynder, Magento, SAP, ADOBE…
Reviews
Quentin
BY K
Reviewed on 1/2/2024
Mathieu's approach to a Shopify scoping mission was excellent.
P
Pauline
FERE
Reviewed on 11/25/2021
Very professional, hyper responsive and attentive. He took his mission to heart and managed to solve the encountered problems.
I recommend him.
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Education
- Master in Digital Project ManagementInstitut de l'Internet et du Multimédia2006
Certifications
- SHOPIFY Business Fundamentals CertificationShopify Partner Academy2022
- SHOPIFY Product Fundamentals CertificationShopify Partner Academy2022