Freelancer profile translated to English.
Back to original languageAbout Mathieu
Are you looking for a reliable Google Ads expert involved in your project to achieve your goals and sustain your growth?
My name is Mathieu, and I am a SEA consultant hyper-specialized in Google Ads.
Some figures:
🤝 +40 clients supported in 4 years.
✅ +6 years of experience in online advertising.
💳 +€5M in media spend on Google Ads.
Here are 3 reasons to contact me:
- We will adopt a specific Google Ads approach to drive growth. Let's go beyond the (often biased) metrics shown on the platform and focus on the real impact of advertising campaigns on your business.
- Qualitative support adapted to your needs, with pedagogy, responsiveness, and proximity. I will be 100% involved in your project, as if I were a member of your team, with the desire to best understand your business and your challenges.
- Service focused on Google Ads, with a global vision. It is essential to master key concepts in marketing, tracking, and conversion rate optimization to achieve concrete results.
Areas of expertise:
- Google Ads account audit.
- Creation and management of various Google Ads campaigns.
- Implementation of Google Ads and Google Analytics tracking via Google Tag Manager.
- Landing page recommendations.
- Creation of instant personalized reports.
- Training on Google Ads and Google Analytics.
Client References:
In total, over 30 advertisers supported, of all sizes, such as Galeries Lafayette, Terres d’Aventures, or Suncoo Paris, with monthly budgets up to €70k.
I will respond within 2 hours.
When shall we talk?
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Ad's up ConsultingSEA ConsultantDIGITAL AND ITAugust 2021 - June 2023 (1 year and 10 months)Paris, FranceDigital performance consulting firm, specializing in SEA, Programmatic Display, Social Ads, and SEO strategies.- Launch, management, and optimization of Google Ads, Microsoft Ads & Meta campaigns- Creation of advertising copy and optimizations- Keyword research for traffic generation based on the client's industry- Technological watch on new tools related to advertising platforms- Weekly reports on campaign performance- Data analysis and strategic recommendations- Researching solutions to optimize results based on set objectives- Support and advice on digital marketing strategies- Recommendations on client landing pages to increase conversion rates.
- Asia Media StudioInbound Marketing ManagerDIGITAL AND ITFebruary 2020 - May 2021 (1 year and 4 months)Bangkok Metropolitan Area, ThailandMarketing agency located in Bangkok with 13 years of experience;Branding - Web design - Digital Marketing - Print design500+ clients including Nissan, Hillrom, Minor Hotel...- Conception of an inbound marketing strategy- Copywriting for sales pages for the agency's website- Management of web projects for the agency's site and client sites- SEO for the agency's site- Management of advertising campaigns on Facebook Ads and Google Ads- Optimization of the customer acquisition process- Prospecting for new clients & partnerships- Management of organic content strategy (Blog, Pinterest & LinkedIn...)- Creation of mockups and videos
- LionbridgeAds Internet AssessorDIGITAL AND ITDecember 2017 - February 2020 (2 years and 2 months)FranceLionbridge is a company whose main business sectors are translation, localization, interpretation, content creation, software development, and testing. The company operates in 26 countries worldwide.Lionbridge also works directly with Google by providing human resources to evaluate advertisements to help improve Google Ads and YouTube Ads algorithms.- Evaluate the relevance between ads, queries, and landing pages on Google search engines.- Review the content of landing pages in relation to search engine ads.- Define the type of Google audience based on the user's search history.- Evaluate the quality and relevance of video ads on YouTube.- Define the relevance between keywords based on their match type: broad, phrase, or exact.
Reviews
Recommendations
CD
+8
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Education
- Grande École Program, Negotiation, Marketing, Management, Strategy...NEOMA Business School2021Programme Grande École, Marketing Digital, Management, UX Design, SEM, Strategie Marketing...
- Applied Foreign Languages Bachelor Degree, Foreign Languages and Literatures, GeneralUniversity of Picardy Jules Verne (UPJV)2019Applied Foreign Languages Bachelor Degree , Langues étrangères et littératures, général