Freelancer profile translated to English.
Back to original languageAbout Mathieu
Digital Marketer for over 12 years, I have worked for various startups and large corporations. Through these experiences, I have acquired solid skills in defining and implementing growth strategies across multiple channels and levers:
☑ CRO & WEBDESIGN
• Creation of websites and landing pages (Webflow, Wordpress, Softr...)
• A/B Testing and MVT
• UX/UI Optimization
• JS, CSS, HTML
☑ ACQUISITION & LEAD GENERATION
• Inbound Marketing
• SEO
• Content Marketing
• SEA
☑ GROWTH MARKETING
• Automation / Workflows
• ChatGPT, Jasper
• API & scraping (Python)
☑ ANALYTICS
• Dashboards & reporting for KPI tracking
• Tagging plan and tracking implementation
• Tools: Google Analytics 4, GTM, Looker Studio, Supermetrics...
French
Native or bilingual
English
Fluent
Can work on-site
Paris 19e Arrondissement (up to 50km)
Experience
- sector alarmWeb & CRO Project ManagerPUBLIC SAFETYNovember 2024 - Today (1 year and 8 months)Paris, France- Implementation of A/B tests- Management of the website migration to Hubspot- Update of commercial offers- Web & UX analysis
- Infirmière ReconversionCRO SpecialistEDUCATION AND E-LEARNINGJune 2023 - Today (3 years and 1 month)Paris, France- Implementation of tracking plan, funnel, and dashboard (GTM/Looker Studio)- UX/UI Improvement: A/B tests, feature implementation- Q&A: bug fixes, technical optimization (Wordpress)- Data Automation: optimization of prospect information relay in databases (Zapier/ Google Sheet / Python)
- Hello DevisLead Generation ManagerCONSULTING AND AUDITSJune 2023 - Today (3 years and 1 month)Paris, France- Implementation of a lead generation strategy across various sectors- Creation of two websites (workfluence.fr and comparateur-panneaux-solaires.fr):web design, content creation, SEO, analytics...- Implementation of SEA campaigns- Scraping of B2B prospects
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Education
- MBA MarketingKedge Business School2012
- Master 2 in Anthropology of MusicÉcole des Hautes Études en Sciences Sociales2008