Mathieu Mahoudeau

Trace Bingo, zero to one: defined the game loop, leagues, identity, creator tooling and content pipeline. Live in 8 languages on web, iOS and Android. F1 beta in 6 weeks with no paid media: 25K players, 750 active leagues, NPS 50, 0.6 k-factor, 8 creator and community partners.

Growth engine: weekly A/B tests on messaging with a rolling 10% control cohort held back from activation, monthly user research, race-to-race iteration on retention as the primary metric. 37% median D30 and 24-27% D90 across 2026 season cohorts, roughly 5x the consumer mobile benchmark.

AI-native shipping: Trace Bingo's frontend, mobile apps, full email orchestration with AI-generated content (300K msgs/month), translation pipeline across 8 languages, and a Virtual CFO agent for investor and VC interaction, all built with Claude Code as pair programmer. AI as the multiplier on production infrastructure, not a slide. Trace dynamic on-chain sport collectibles on Sui, debuting with the ATP Tour at the 2024 Nitto ATP Finals in Turin. ~125K accounts. Led 2 PMs + 3 engineers + 1 designer on the Trace side.

Fan loyalty platform shipping experiences for the world's biggest sport, music and entertainment brands. Sold as a multi tenant product to Formula 1, Universal Music and Olympique de Marseille.

Shipped the first NFT-secured VIP ticketing experience for Formula 1 Monaco GP 2023. Built on Polygon with dynamic QR codes for venue entry and NFTs that turned tickets into post-event memorabilia. 20,000+ commemorative tickets for Olympique de Marseille fans: 11% conversion rate, NPS 49, 78% reported improved sense of belonging. Helped Universal Music shape their Direct-to-Fan strategy. Managed 1 PM and 6 engineers, plus the design and content team within McCourt Global / Amplica Labs.

Product Owner for the entire digital ecosystem of one of France's most followed football clubs (25M+ fans). 2 PMs reporting in. OM Prime, the paid subscription bundle (Adyen on web, in-app purchase on iOS and Android): a digital-first tier restructure tripled the subscription rate, cut churn 20% and lifted LTV 36%. Led the complete redesign of OM.fr, the mobile app, the ticketing platform and the online shop. Won "Best of Category, Sport" at the Horizon Interactive Awards. Launched the first French football club app rewarding loyalty, with gamification, prize draws and a live-match hub (Sept 2020). Shipped digital activations for club partners (Puma 3rd kit launch, Twitch integration, ticketing UX overhaul).