Freelancer profile translated to English.

Description

6 years of experience| +100 projects supported | Health expertise | Digital marketing, communication strategy, and SEO content writing.

Why collaborate with me?

✅ Solid experience in the health, medical, and regulatory ecosystem

✅ Mastery of E-E-A-T requirements and medical guidelines

✅ Strategic approach combining innovation, education, and process optimization

✅ Strong knowledge of the press relations and media world

💻 Key Skills

Definition of corporate strategy: positioning, key messages, values, objectives

Implementation of digital strategies and project management

Creation of marketing offers and services

Expertise in social networks: LinkedIn, Facebook, Instagram, Thread

SEO health and medical content writing

Creation of press kits and press releases and distribution strategy

🤝 Management

Ability to mobilize, unite, and support teams towards common goals.

Clear, targeted, and impactful communication, adapted to each level of interlocutor.

Stakeholder management in complex contexts.

Proactive conflict management, negotiation skills, and strategic support

Rigorous performance monitoring and regular practice of constructive feedback.

🙋🏻‍♂️ They trusted me:

Doctolib, Ministry of Health, Oral B, Gifrer, Invisalign, Dentsply Sirona, Henry Schein, GE Healthcare, Philips, Enovacom, Medtronic, Braintale, Roche, Qare, ResMed, Biomerieux, ...

📩 Contact me now to discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Nice (up to 50km)

La Perle Digitale
Founder
March 2020 - Today (6 years and 3 months)
Paris, France
🚀 Objective: to support health companies in their digital marketing strategy and multi-channel communication, with a strong focus on performance and added value.

My areas of intervention are as follows:

📊 Marketing & Digital Acquisition Strategy
Strategy definition: vision, positioning, messages, objectives
Implementation of funnels (Brevo, Mailchimp), newsletters, emailing
Management of SEO/SEA campaigns compliant with ANSM & GDPR directives
Advanced analytical monitoring (GA4, Looker Studio, Hotjar) and KPI management

💬 Digital Communication
Design of 360° plans: branding, storytelling, activation
Creation of social media formats (videos, carousels, interactive guides).
Launch of influencer campaigns with KOLs, co-branded content
Community management: editorial strategy, tone of voice, moderation

🖋️ Content Writing & Editorial Strategy
Definition of content and SEO referencing strategies
Writing E-E-A-T content: articles, scientific content, posts
Production of press releases, press kits, and corporate content
Adaptation of content according to target audiences: professionals, institutions, media.

🙋🏻‍♂️ They trusted me:

Doctolib, Ministry of Health, Oral B, Invisalign, Dentsply Sirona, Henry Schein, GE Healthcare, Philips, Medtronic, Braintale, Roche, Qare, ResMed, Biomerieux, Cafés Legal, Se Loger, Allianz Boots Healthcare, Enovacom, Meisinger, Odenth, Gifrer, MonSherif, Mutuelle Nationale Hospitalière
Social Media Branding Marketing Project Management Digital Communication SEO Writing Health Press Relations Press Release Traffic Acquisition Google Analytics Storytelling Web Writing Content Marketing Strategic Planning Web Marketing Strategy
Parresia
Commercial and Marketing Director
September 2021 - October 2024 (3 years and 1 month)
Paris, France
🚀 Objective: to develop advertising revenue and notoriety for the online magazines published by Parresia, by designing innovative and high-performing marketing offers dedicated to the B2B health sector.

The approach is based on an omnichannel strategy, combining commercial expertise, digital marketing, and editorial innovation, for sustainable growth.

My areas of intervention were as follows:

📊 Business Development
Management of the commercial & marketing strategy for space sales
Development of the advertiser, agency, and partner portfolio
Contract negotiation, optimization of revenue per advertiser
Performance analysis: KPIs, ROI, strategic recommendations

💬 Digital Marketing
Design and management of campaigns: print, digital, emailing, display.
Creation of B2B marketing offers: sponsored content, premium formats.
Performance monitoring using Business Intelligence tools
CRM management, subscriptions, marketing workflow automation

📚 Innovation and Development
Development of tailor-made solutions: videos, podcasts, expert guides.
Coordination with editorial teams for content/market alignment.
Creation of TV studio offers for congresses and trade shows
Optimization of customer experience and engagement rate.

💡 Result: growth in advertising revenue, increased visibility for partners, and enhanced customer experience in a high-value sector.

🙋🏻‍♂️ They trusted me:

Procter & Gamble, GSK, Invisalign, Henry Schein, Align Technology, Protilab, Dentsply Sirona, Oral B, Johnson & Johnson, Roche, Pfizer, Novartis, Vivason, Cochlear, ...