Freelancer profile translated to English.

Description

I make data reliable for marketing decisions.

With over 15 years in acquisition, analytics, CRO, and data governance, I've seen how unreliable data slows down decisions and leads to bad investments.

I help organizations to:

→ Fix marketing data quality at the source

→ Align teams on the KPIs that truly matter

→ Prepare data for MMM and advanced measurement models

→ Interpret results and formulate investment recommendations

→ Deploy governance that is actually used

My goal is simple: transform data into reliable and actionable marketing decisions.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 18e Arrondissement (up to 10km)

Disneyland Paris
Data Catalog & Governance Consultant – OpenMetadata
ENTERTAINMENT AND LEISURE
October 2025 - December 2025 (2 months)
Paris, France
Situation:
Data Governance had just been launched in the organization, without a structured framework or centralized catalog. Critical assets were poorly documented, and roles (Owners, Stewards) were not formalized.

Tasks:
Design and deploy in 3 months an operational governance model, a Data Catalog (OpenMetadata), and a Data Stewardship program activated and adopted by the teams.

Actions:
- Business scoping and structuring of Data Domains
- OpenMetadata configuration (connectors, glossary, lineage, data quality)
- Implementation of rituals, training of stewards, KPI monitoring

Results:
✅ 90% of critical assets documented in 3 months
✅ 15+ Data Stewards trained and engaged
✅ Governance activated and catalog in production
Data Governance Data Steward Data Catalog open metadata
Pernod Ricard
Global Marketing Data Governance - Data Steward
AGRICULTURE
May 2023 - June 2025 (2 years and 1 month)
Paris, France
Situation:
The marketing data ecosystem was complex and heterogeneous (multi-market), with insufficient data quality and poorly adopted HQ processes. Marketing Mix Modeling (MMM) and dashboards were underutilized due to a lack of clear standards and defined responsibilities.

Tasks:
Structure the Marketing Data Domain, secure the data feeding the MMM, and improve the adoption of governance standards across 15+ markets.

Actions:
- Data lifecycle mapping and identification of critical data
- Definition of standards (naming conventions, business glossary) and roles
- Implementation of quality monitoring (Power BI), training, and animation of the Data Stewards community

Results:
✅ -50% on data collection duration
✅ +14 points of compliance on naming conventions
✅ Reinforced adoption of HQ standards in 15+ markets
Data Governance Data Steward Marketing Effectiveness
axa
Product marketing manager
BANKING AND INSURANCE
September 2022 - March 2023 (6 months)
Nanterre, France
Supervision and coordination of a team of 12 peopleresponsible for the "business" part of the Axa.fr website as well as the digital visibility of AXA agencies.

With my team, we defined the priority evolutions to be made to Axa.fr (having a business or user experience impact, or meeting legal constraints) and collaborated with the IT team to study their feasibility and ensure their deployment.

We also defined a 3-year strategy and roadmap to continue the digital transformation of AXA agents, through the deployment of agency websites, management of their Google My Business listing, animation of their social networks, etc.
Team Management Product management