Freelancer profile translated to English.

Description

👨‍💻 Mathieu Le Goff — CRO & UX/UI Expert based in Nantes

🔍 Specialist in Conversion Rate Optimization (CRO), UX/UI design, and web marketing, Mathieu has been helping e-commerce companies maximize their digital performance for over 10 years.

🚀📈 What I do best:

CRO & AB Testing: Mastery of tools like Kameleoon, AB Tasty, Intelligems
Analytics & Dashboards: KPI tracking via GA4, Looker Studio, Clarity, Hotjar
UX/UI Design: Recommendations based on quantitative & qualitative insights
E-commerce: Shopify, Prestashop expert, marketplace management, e-merchandising

💼 Notable Experiences:

CRO Manager at Moon Moon: UX/UI audits, dashboards, AB tests on Shopify
E-commerce Manager at Faguo: Conversion steering, commercial animation, data tools
Webmarketer at Bébé au Naturel: Continuous site optimization & acquisition strategy
Independent Consultant: Audit, creation, project management, and site optimization (WordPress, Shopify)

💬 A few more words:

Data-driven but user-oriented approach
Versatile, comfortable in both strategy and operations
Open, pedagogical, enjoys sharing and collaborating

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km), Lyon (up to 10km), Rennes (up to 50km), Paris (up to 10km), Vannes (up to 50km)

Moon Moon
CRO Manager
DIGITAL AND IT
June 2024 - April 2025 (10 months)
Nantes, France
CRO AUDIT:

UX/UI Audit
Web Analysis (GA4/HOTJAR/CLARITY)
CRO Roadmap
Account setup/AB test creation (Intelligems and Shoplift)
Competitive benchmarking

Monthly CRO Support:

Web Analysis (GA4/HOTJAR/CLARITY)
CRO Roadmap creation and updates
Account setup/AB test creation (Intelligems and Shoplift)
Results monitoring and analysis
I have supported several brands such as: DIJO, French Mush, Barnie, Boome Paris, Detective Box, etc.
intelligems CRO Hotjar Clarity Shopify
FAGUO
E-Commerce Manager
RETAIL (SMALL BUSINESS)
February 2022 - June 2024 (2 years and 4 months)
Nantes, France
CRO Strategy Management:
ROADMAP creation and updates
Setup and integration of AB tests/personalizations (Kameleoon & AB TASTY)
Data analysis (GA4)
Heatmap and session recording analysis (HOTJAR/Clarity)
Front-end Management:
Creation of evolution and correction tickets via JIRA
Ticket tracking
Implementation of evolution roadmap
E-merchandising Management:
Launching new collections
Implementing commercial animation
New Provider Integrations:
Merchandising automation (Target 2 Sell)
Product recommendation automation (Nosto & Target 2 Sell)
Search engine automation (Sensefuel)
All while following an OMNICHANNEL strategy.
CRO AB Tasty Kameleoon Clarity Hotjar Prestashop store commander Target2Sell
Groupe La Poste
E-Commerce Project Manager
E-COMMERCE
January 2020 - June 2020 (4 months)
Nantes, France
Carried out a study for the La Poste Group's Procurement Department for the implementation of a B2B e-commerce site.
E-commerce Web Project Management Audit Digital Transformation Web Marketing Strategy

Check out Mathieu's experience

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Signup to reveal

Master 2 in E-commerce
IAE de Lille
2013
Web Developer Integrator
3W Academy Nantes
2018
Conception et réalisation de sites internet. HTML, CSS, PHP, Javascript

Check out Mathieu's education

Digital Project Manager

Mathieu L.

📈 Expert CRO | Boost Your Conversions 🧪

About Mathieu

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