Freelancer profile translated to English.
Back to original languageAbout Mathieu
A jack-of-all-trades in communication, I began my career as a Copywriter specializing in the premium & luxury world, with a focus on beauty for brands like Laboratoires Vichy, L'Oréal, Gemey Maybelline, and L'Occitane en Provence.
At Publicis Conseil, I had the opportunity to work on the world of dreams with brands from the ALL group (formerly ACCOR) such as Raffles, Fairmont, SO/, Sofitel, and MGallery hotels, but also, and most importantly, to conceptualize and create the communications for a small company you surely know: Heineken.
My curiosity led me to discover other fields such as food (Nespresso / Subway / Caprice des dieux / etc.), mass retail (Auchan), telecommunications (Bouygues Telecom), and sports (PSG).
During my years as a Copywriter, I diligently frequented the Strategy departments of agencies before becoming a Communication Strategist myself.
8 years in advertising, that's a lot of print and social media posts ^^
I hope to be able to share all this accumulated experience with you and assist you in the conceptualization/creation of your identity, your tone, or your communication content.
See you soon!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- PHARMAFLIXCommunications Officer - Creative StrategistHEALTH AND WELLNESSFebruary 2023 - April 2024 (1 year and 2 months)Paris, FranceCopywriting for Public Health campaignsManagement of a team of 3 motion designersProject management in website development
- ALLIGATORS MC
On Malt
Copywriting x StorytellingOctober 2022 - October 2022 (1 month)Initiation of Brand Identity conceptualizationBrand Signature Research & WritingWebsite Research & StorytellingWriting - Ecobranding & RoyaltiesCommunication ConsultantDIGITAL AND ITJune 2022 - Today (4 years)Paris, FranceAs a Freelance Communication Consultant, my role is to prospect for new clients while maintaining good relationships with existing clients in my portfolio within the agency.In daily contact with my clients, I analyze their needs and support them in their communications, in their identity change or creation; by responding to their requests or by offering proposals following the analysis of the market, competition, and industry innovations.INSTITUT FRANCAIS- Redefinition of the brand platform- Redefinition of the communication platform- Creation of the new graphic charterCOURIR- Creation of the new brand platform- Creation of the new identity on social networks- Research in CSR communication strategyNICKEL- Copywriting for advertising campaignAUCHAN RETAIL INTERNATIONAL- Research in CSR communication strategyEDENRED- Creation of the identity & tone for social networksSIA HABITAT- Creation of the graphic charter- Creation of the language charter
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Education
- Certified RNCP Title Level 7 (Level 1) equivalent to BAC+5 - Software Architect, IT / Software ArchitectureEQLTitre certifié RNCP niveau 7 (niveau 1) équivalent BAC+5 - Architecte Logiciel, Informatique / Architecture Logiciel
- Certified RNCP Title Level 6 (Level 2) equivalent to BAC+3, IT Analyst / Computer ProgrammingEQLTitre Certifié RNCP niveau 6 (niveau 2) équivalent BAC+3, Analyste Informaticien / Programmation Informatique